OPF:INMBPMMI Management and Marketing of In - Course Information

INMBPMMI Management and Marketing of Information Services

Extent and Intensity

1/1/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. RNDr. Ing. Roman Šperka, Ph.D. (lecturer)
doc. RNDr. Ing. Roman Šperka, Ph.D. (seminar tutor)

Guaranteed by

doc. RNDr. Ing. Roman Šperka, Ph.D.
Department of Informatics and Mathematics – School of Business Administration in Karvina
Contact Person: doc. Mgr. Petr Suchánek, Ph.D.

Prerequisites

None

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Managerial Informatics (programme OPF, B_SYSINF)

Course objectives

The aim of the course is to introduce students with the basic concepts of management and marketing (especially marketing of services), with information sources and source-books, with concepts such as the information literacy, information asymmetry, competitive intelligence. Furthermore, they will learn to work with documents, their identification and meta-information systems. They will gain an overview of the methods of searching for information and of the information institutions.

Syllabus

• 1. Management
  2. Marketing of services
  3. Information support
  4. Information Science
  5. Data and information, the information society
  6. Competitive intelligence
  7. Work with documents
  8. Meta-information systems
  9. Searching for information
  10. Searching for information on the Internet
  11. Nonlinear text
  12. Sources of information, institutions providing information services
  13. Individual processing of the seminar paper
  

Literature

required literature
• VANĚK, J. Management a marketing informačních služeb. Karviná: SU OPF v Karviné, 2014. info
• VAŠTÍKOVÁ, M. Marketing služeb - efektivně a moderně. Praha: Grada Publishing, 2008. ISBN 978-80-247-2721-9. info
• VANĚK, J. Management a marketing informačních služeb. Karviná : SU OPF, 2006. info

recommended literature
• KUČEROVÁ H. Metody a techniky informačního managementu. info
• BAEZA-YATES, Ricardo a Berthier RIBEIRO-NETO. Modern information retrieval: The Concepts and Technology behind Search. Harlow: Pearson Addison-Wesley, 2011. ISBN 03-214-1691-0. info
• GEISLER, Eliezer a Nilmini WICKRAMASINGHE. Principles of Knowledge Management: Theory, Practices, and Cases. USA: M.E. Sharpe, 2009. ISBN 978-0-7956-1322-6. info
• BERNSTEIN, M. a D. GRECO. Reading hypertext. Watertown, MA: Eastgate Systems, 2009. ISBN 18-845-1148-1. info
• MEHLER, Alexander. Aspects of automatic text analysis. Berlin: Springer, 2007. ISBN 978-3-540-37520-3. info
• MAIMON, Oded Z a Lior ROKACH. Data mining and knowledge discovery handbook. New York: Springer, 2005. ISBN 03-872-5465-X. info
• LESK, Michael. Understanding Digital Libraries. Burlington: Elsevier, 2004. ISBN 00-804-8151-5. info
• STUCHLÍK, P., DVOŘÁČEK, M. Marketing na Internetu. Praha : Grada, 2000. ISBN 80-7169-957-8. info
• BERNSTEIN M. Patterns of Hypertext. 1999. URL info
• PAPÍK, R. Internet - ekonomické, marketingové a finanční aplikace : strategie vyhledávání a prezentace. Praha :Ekopress, 1998. ISBN 80-86119-03-3. info
• DYSON, P., COLEMAN, P., GILBERT, L. Intranet : plánování, výstavba, provoz : kompletní průvodce. . Praha: Grada, 1998. ISBN 80-7169-670-6. info
• STUCHLÍK, P., PEGNER, M., DVOŘÁČEK, M. Marketing a reklama na internetu. Praha: Grada Publishing, 1998. ISBN 80-7169-630-7. info
• SATRAPA, P. World-Wide Web pro čtenáře, autory a misionáře. Neokortex s. r. o., 1996. info
• LANGFORD, D. Practical Computer Ethics. London, McGraw-Hill International Limited, 1995. info
• STERNE, J. World Wide Web marketing : integrating the Internet into your marketing strategy. New York: Wiley, 1995. ISBN 0-471-12843-0. info

Teaching methods

Lecturing
Lecture with a video analysis
One-to-One tutorial
Seminar classes
Students' self-study

Assessment methods

Grade

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Attendance in seminars 50 %, seminar paper, defense of seminar paper, final combined exam
Other study workload: individual work with information sources (internet, etc.), processing foreign sources and preparation for dealing with team tasks in seminars.

Activity	Difficulty [h]
Ostatní studijní zátěž	49
Přednáška	13
Příprava na zkoušku	40
Semestrální práce	30
Seminář	13
Summary	145

• Enrolment Statistics (Winter 2014, recent)
  
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