MARNKOBS Business Companies

School of Business Administration in Karvina
Winter 2014
Extent and Intensity
0/0. 4 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
None
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to familiarize students with the specifics of companies with an emphasis on retailing, which has in developed countries received considerable attention for its importance not only in terms of job creation, contribution to GDP, but also in meeting the needs of customers - consumers as the main criteria for success of a trading company. The course focuses on major development component, which are large and medium-sized companies, but may also serve small businesses who want to succeed in the market alongside large companies and various trade associations.
Syllabus
  • 1. Trade company environment
    2. The strategy of the trading company
    3. Marketing objectives of trading company
    4. Territorial and market analysis
    5. Management and sales planning
    6. Organizing and modelling organizational structures in trade
    7. Forms of concentration and cooperation in trade
    8. Human Resource Management (selected issues)
    9. Payroll systems in trade and work motivation
    10. Work processes in trade operations
    11. The organization of work in trade operations
    12. Managerial Information System
    13. Security Management
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2012, Winter 2013.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/winter2014/MARNKOBS