PEMPNOPA Enterprise Theory

School of Business Administration in Karvina
Winter 2014
Extent and Intensity
2/2/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Werner Bernatík, Ph.D. (lecturer)
Mgr. Monika Chobotová, Ph.D. (lecturer)
Ing. Werner Bernatík, Ph.D. (seminar tutor)
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D. (seminar tutor)
Mgr. Monika Chobotová, Ph.D. (seminar tutor)
Ing. Žaneta Rylková, Ph.D. (seminar tutor)
Ing. Karel Stelmach, Ph.D. (seminar tutor)
Guaranteed by
Václav Lednický, CSc.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
None.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Structure of the subject Business Economics is based on the concept that the chapters will familiarize students with basic knowledge of business and description of the business and business unrelated to their economic substance. The context of business economics will be deepen in courses Economics of enterprise " A" and Economics of enterprise " B". The course aims is to introduce students the basics characteristics of business. The company is understood as an institutionalized form of business. It has its objectives and functions. There is a certain area that has political, economic, social, technical and legal nature. The aim of business is to evaluate the invested capital, i.e. including profit. To achieve its objectives, the enterprise must perform a number of functions. In the economy we divide firms by sectors, ownership, size and legal form of organization. Life of company begins in the moment of the establishment of enterprises, and the related property and capital structure, which will culminate functional organizational structure. The management starts from the main activities, its description, and the importance of integration in a hierarchical structure.
Syllabus
  • 1. Characteristics of the enterprise and the nature of the business. Profile of entrepreneur.
    2. Morphology and typology of enterprises.
    3. The life cycle of the firm and its phases.
    4. The ownership structure of the company.
    5. Business objectives and functions (activities).
    6. Organizational construction of company.
    7. Supply activity of business.
    8. Manufacturing business activity (including services).
    9. Sales activities of the company.
    10.Human Resource Management.
    11.Economic activity and investment department in the company.
    12.The content of the activities of other departments of the company. Corporate culture, corporate ethics.
    13.Case studies
Literature
    required literature
  • KURATKO, D. F. Entrepreneurship: Theory, Process, Practice. Cengage Learning, 2012. ISBN 9781285051758. info
  • NELLIS, J. G., PARKER D. Principles of Business Economics. Pearson Education, 2006. ISBN 9780273693062. info
    recommended literature
  • BENNET, R. Small Business Survival. London: Sales Departnem, Pitman Publishing, 1999. ISBN 0-273-03624-6. info
  • WÖHE,G. Einfűhrung in die allgemeine Betriebswirtschatslehre. München, 1990. ISBN 3800617285. info
Teaching methods
One-to-One tutorial
Skills demonstration
Seminar classes
Students' self-study
Assessment methods
Grade
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Seminar paper, discussion, course test (minimum 60 %), final combined exam.
  • Enrolment Statistics (recent)
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