CVABPECR Economy of Tourism

School of Business Administration in Karvina
Winter 2015
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
doc. Ing. Pavlína Pellešová, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Prerequisites
None.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The goal of the subject to prepare students for orienting and acquiring skills in the area of tourism, especially applying theoretic knowledge to the practice of travel agencies, transport and information tourist services, as well as insurance, conference and wellness, and other services. Students will learn about procedures related to providing domestic and international tourist services, and about their economic, institutional and legislative framework.
Syllabus
  • 1. Tourism, tourist services, basic specifics and division
    2. Tourism in national economy, satellite participation of tourism
    3. International tourism market, consumption, offer and demand in tourism
    4. Economy and management of regional tourism
    5. Significance of tourist companies in providing services to customers
    6. Institutional management of tourism, organization and international cooperation in tourism
    7. Management of operating and organizational structure of companies providing services in tourism.
    8. Human resources management in tourism
    9. Design of a business plan and strategy of selling products of travel agencies.. Guide services
    10. Services in transport companies, using services of railway, air, water and bus transport in tourism
    11. Information services in tourism
    12. Insurance in tourism. Customs and passport services.
    13. Economy of tourism, conference, wellness and other services in tourism
Literature
    required literature
  • KOSTKOVÁ, M. Služby cestovního ruchu. Karviná, 2014. ISBN 978-80-7248-968-8. info
  • PALATKOVÁ, M. a kol. Management cestovních kanceláří a agentur. Praha: Grada, 2013. ISBN 978-80-247-3751-5. info
  • PALATKOVÁ, M. Ekonomika turismu. Praha: Grada, 2011. ISBN 978-80-247-3748-5. info
  • KUČEROVÁ, J., STRAŠÍK, A., ŠEBOVÁ, Ľ. Ekonomika podniku cestovného ruchu. Banská Bystrica: DALI-BB, s.r.o., 2010. ISBN 978-80-89090-75-4. info
  • GUČÍK, M. a kol. Manažment cestovného ruchu. Banská Bystrica: EkF UMB, 2010. ISBN 978-80-89090-67-9. info
  • CHROMÝ, J. Informační a komunikační technologie pro hotelnictví a cestovní ruch. Praha: VŠH Praha, 2008. ISBN 978-80-86578-76-7. info
  • PETRÚ, Z. Základy ekonomiky cestovního ruchu. Praha: Idea Servis, 2007. ISBN 978-80-85970-55-5. info
  • NĚMČANSKÝ, M. Analýza a kalkulace v CR. Karviná: OPF SU, 2001. ISBN 80-7248-094-4. info
    recommended literature
  • POLÁČEK, J. Ekonomika a provoz zařízení cestovního ruchu. Karviná, 2013. ISBN 978-80-7248-840-7. info
  • ORIEŠKA, J. Služby v cestovnom ruchu. 1. časť. Banská Bystrica: EkF UMB, 2011. ISBN 978-80-89090-93-8. info
  • ORIEŠKA, J. Služby v cestovnom ruchu. 2. časť. Banská Bystrica: EkF UMB, 2011. ISBN 978-80-89090-94-5. info
  • HESKOVÁ, M. a kol. Cestovní ruch pro vyšší odborné školy a vysoké školy. Praha: FORTUNA, 2006. ISBN 80-7168-948-3. info
  • KUNEŠOVÁ, E., FARKOVÁ, B. Technika zahraničních zájezdů. Praha: Idea Servis, 2001. ISBN 80-85970-44-9. info
Teaching methods
Skills demonstration
Seminar classes
Students' self-study
Assessment methods
Written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Elaborating of a seminar work and its successful defense. 60% attendance at seminars, an on-going test.
ActivityDifficulty [h]
Ostatní studijní zátěž65
Přednáška26
Seminář13
Zkouška40
Summary144
The course is also listed under the following terms Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2015/CVABPECR