CVAKPC Public Communication

School of Business Administration in Karvina
Winter 2015
Extent and Intensity
0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Janusz Karpeta, Ph.D. (lecturer)
Guaranteed by
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: PhDr. Janusz Karpeta, Ph.D.
Prerequisites (in Czech)
K absolvování předmětu nejsou vyžadovány žádné podmínky a předmět může být zapsán nezávisle na jiných předmětech.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This course integrates effective communication strategies with organizational mission statements, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public perception problems and opportunities. Basic concepts as well as the theory, principles and processes of public relations will be studied.
Syllabus
  • 1. Contemporary Public Relations
    2. Historical Origins
    3. Organizational Settings
    4. Ethics and Professionalism
    5. Legal Considerations
    6. Communication and Public Opinion
    7. Media and Media Relations
    8. Public Relations Problems
    9. Planning and Programming
    10. Taking Action and Communicating
    11. Case studies
    12. The review of case studies
    13. The summary of case studies and analysis of presentations.
Literature
    required literature
  • CUTLIP, CENTER & BROOM. Effective Public Relations. New Jersey: Prentice Hall, 2000. info
    recommended literature
  • DAY, LOUIS A. Ethics in Media Communication. 2000. info
  • BIVINS, T. Handbook for Public Relations Writing. Lincolnwood IL: NYC Business Books, 1995. info
  • CENTER, A., JACKSON, P. Public Relations Practices: Managerial Case Studies and Problems. NJ: Prentice Hall, 1995. info
Teaching methods
One-to-One tutorial
Skills demonstration
Assessment methods (in Czech)
Kombinovaná zkouška
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 8 HOD/SEM.
Teacher's information
presentation, written paper on the given topic, written exam
The course is also listed under the following terms Winter 2014, Summer 2015, Summer 2016, Winter 2016, Summer 2017, Winter 2017, Summer 2018, Winter 2018, Summer 2019.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2015/CVAKPC