OPF:PEMNKOBS Business Companies - Course Information
PEMNKOBS Business Companies
School of Business Administration in KarvinaWinter 2016
- Extent and Intensity
- 0/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
- Guaranteed by
- doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D. - Prerequisites
- None
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Economics in Trade and Services (programme OPF, N_EKOMAN)
- Marketing and Management (programme OPF, N_EKOMAN)
- Course objectives
- The aim of the course is to familiarize students with the specifics of companies with an emphasis on retailing, which has in developed countries received considerable attention for its importance not only in terms of job creation, contribution to GDP, but also in meeting the needs of customers - consumers as the main criteria for success of a trading company. The course focuses on major development component, which are large and medium-sized companies, but may also serve small businesses who want to succeed in the market alongside large companies and various trade associations.
- Syllabus
- 1. Trade company environment
2. The strategy of the trading company
3. Marketing objectives of trading company
4. Territorial and market analysis
5. Management and sales planning
6. Organizing and modelling organizational structures in trade
7. Forms of concentration and cooperation in trade
8. Human Resource Management (selected issues)
9. Payroll systems in trade and work motivation
10. Work processes in trade operations
11. The organization of work in trade operations
12. Managerial Information System
13. Security Management
- 1. Trade company environment
- Literature
- required literature
- STARZYCZNÁ,H. Obchodní organizace. Karviná, 2014. ISBN 978-80-7510-043-6. info
- ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha: Grada Publishing, 2009. ISBN 978-80-247-2049-4. info
- STARZYCZNÁ, H. Obchodní společnosti. Karviná: SU OPF, 2009. ISBN 978-80-7248-555-0. info
- LEVY, M., WEITZ, B.A. Retail Management. ChicagoBoston: McGraw-Hill, 2009. ISBN 978-0-07-128424-0. info
- BIRTWISTLE, G., BRUCE, M., MOORE, CH. M. International Retail Marketing: a case study approach. Amsterdam: Elsevier., 2004. ISBN 978-0-7506-5748-8. info
- STARZYCZNÁ, H. Obchodní firmy ( vybrané problémy řízení). Karviná: SU OPF, 2001. ISBN 80-7248-124-X. info
- recommended literature
- STOKLASA,M.,STARZYCZNÁ,H.,HECZKOVÁ,M,PELLEŠOVÁ,P. Využití vztahového marketingu v podnikání malých a středních firem (vybrané kapitoly). Karviná, 2014. ISBN 978-80-7248-936-7. info
- STARZYCZNÁ, H. Transformace maloobchodu v České a Slovenské republice v letech 1993-2003 v jejích historických souvislostech. Vědecká monografie. Karviná: SU OPF, 2011. ISBN 978-80-7248-666-3. info
- JINDRA, J. Mezinárodní obchod-retailing. Praha: VŠH, 2009. ISBN 978-80-86578-84-2. info
- CIMLER, P. a KOL. Retail Management (vybrané kapitoly). Praha: Management Press, 2007. ISBN 978-80-7261-167-6. info
- CUTHBERTSON, CH. a J. REYNOLDS. Retail Strategy: the view from the bridge. Amsterdam, 2004. ISBN 978-0-7506-5696-2. info
- GILBERT, D. Retail Marketing Management. 2003. ISBN 0-273-65544-6. info
- PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002. ISBN 80-85943-48-4. info
- KOL. Koncentrace obchodních firem na českém trhu. Praha: VŠE, 2001. ISBN 80-245-0204-6. info
- Teaching methods
- One-to-One tutorial
Skills demonstration
Students' self-study - Assessment methods
- Written exam
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM. - Teacher's information
- ongoing test, final written exam
Activity Difficulty [h] Konzultace 6 Ostatní studijní zátěž 65 Přednáška 6 Zkouška 40 Summary 117
- Enrolment Statistics (Winter 2016, recent)
- Permalink: https://is.slu.cz/course/opf/winter2016/PEMNKOBS