CVABKEHL Economics in the Hotel Business

School of Business Administration in Karvina
Winter 2017
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
Ing. Patrik Kajzar, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Prerequisites
The course may be enrolled independently on other courses.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The goal of the course is to teach the students how to orient themselves and acquire knowledge of economics of the hotel industry, above all while applying the theoretical knowledge to be used in the practice of hotels and accommodation facilities, insurance, congress and other services. Students will be acquainted with business economy, i.e. business processes, their economic and legal frame, with standardization and organization of hotel facilities and provided services. The course offers specific knowledge and skills which qualify the listeners for these economic activities themselves and leading positions in the mentioned facilities.
Syllabus
  • 1. Hotel industry, its characteristics, specification, significance and its position in economy
    2. Standardization of hotel services, characteristics and operation of hotel groups/chains.
    3. Organization and organizational structure of hotel industry subjects.
    4. Price and pricing policy
    5. Economy and efficiency of accommodation facilities
    6. Yield Management, Revenue management
    7. Costs, revenues and profit of a hotel
    8. Business effectivity, methods of complex business evaluation in hotel industry
    9. Options of hotel funding, outsourcing in hotel industry
    10. Human resources in hotel industry
    11. Business controlling in hotel industry
    12. Professional societies and associations in hotel industry
    13. Present and perspectives of the modern hotel industry
Literature
    required literature
  • KUČEROVÁ, J., STRAŠÍK, A., ŠEBOVÁ, Ľ. Ekonomika podniku cestovného ruchu. Banská Bystrica: DALI-BB, s.r.o., 2010. ISBN 978-80-89090-75-4. info
  • ŠEBESTOVÁ, J. Nabídkové kalkulace ve službách. Karviná: SU OPF, 2009. ISBN 978-80-7248-526-0. info
  • KOTÍKOVÁ, H. a E. SCHWARTZHOFFOVÁ. Nové trendy v pořádání akcí a událostí (events) v cestovním ruchu. Praha: MMR ČR, 2008. ISBN 978-80-87147-04-7. info
  • PETRÚ, Z. Základy ekonomiky cestovního ruchu. Praha: Idea Servis, 2007. ISBN 978-80-85970-55-5. info
    recommended literature
  • NEUFUS, J a F. KŘÍŽEK. Moderní hotelový management. Praha: Grada Publishing, 2011. ISBN 978-80-247-3868-0. info
  • TESONE, D. Zásady řízení pro obor hotelnictví, gastronomie a turismus. Praha: Wolters Kluwer, 2011. ISBN 978-80-7357-655-4. info
  • SHEELA, A. M. Economics of Hotel Management. New Delhi: New Age International Ltd., 2008. ISBN 978-81-2241-419-6. info
  • BERÁNEK, J. Hotelnictví a wellness. Praha: Grada, 2008. ISBN 978-80-86724-33-1. info
Teaching methods
Lecturing
Lecture with a video analysis
Presentation of seminar work
Assessment methods
Grade
Written test
Seminar work
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.
Teacher's information
Student is supposed to work out and defend a seminar work, an on-going test
ActivityDifficulty [h]
Konzultace12
Ostatní studijní zátěž60
Přednáška12
Semestrální práce30
Zkouška40
Summary154
The course is also listed under the following terms Winter 2016, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023.
  • Enrolment Statistics (Winter 2017, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2017/CVABKEHL