OPF:PEMNAOOR Trade Organizations - Course Information
PEMNAOOR Trade OrganizationsSchool of Business Administration in Karvina
- Extent and Intensity
- 2/1/0. 5 credit(s). Type of Completion: zk (examination).
- Ing. Martin Klepek, Ph.D. (lecturer)
Ing. Michal Stoklasa, Ph.D. (lecturer)
Ing. Martin Klepek, Ph.D. (seminar tutor)
Ing. Michal Stoklasa, Ph.D. (seminar tutor)
- Guaranteed by
- doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management - School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Economics and Management (programme OPF, N_EKOMAN, specialization Marketing and Trade)
- Course objectives
- The aim of the course is to familiarize students with the specifics of companies with an emphasis on retailing, which has in developed countries received considerable attention for its importance not only in terms of job creation, contribution to GDP, but also in meeting the needs of customers - consumers as the main criteria for success of a trading company. The course focuses on major development component, which are large and medium-sized companies, but may also serve small businesses who want to succeed in the market alongside large companies and various trade associations.
- Environment of trade organizations
To understand, how trade organizations operate, the character of trade in the world and in the Czech Republic must be thoroughly explained. Development trends of trade, retail and wholesale also need to be examined. The main trends include internationalization, market dominance, concentration, the nature of competition, diversification, and retailing.
Strategies of trade organizations
The most used corporate strategies are described in great detail, with additional focus on retail strategies, such as trading up and trading down. Marketing decisions in retail and wholesale are examined. Additionally, territorial and market analysis are explained, their aims and methodology, various types, and methods of estimating purchasing behavior.
Management process and major management tools of trade organizations
Described are sales planning process and estimation of effective demand, with focus on methods for planning and forecasting, such as causal analysis and indicators of sales development. Examined are also marketing plan and sales plan as parts of the business and financial plan.
Organizational structure modeling in the trade
Basic phases of organizational development. Specific generations of each trade organization. The correlation between the size of the company and its organizational structure. Phases of growth and crises and their characteristics. Autonomous organizational units: the cost centers, divisions, subsidiaries, business units (SBU).
People in trade organizations
People in trade organizations are examined both on the inside as employees and on the outside as customers. For employees, human resources management is explained, with ways how to plan in wider context with regards to optimal wage system. For customers, ways how to measure them inside our stores are described, such as kinogram and motion studies.
Managerial information system
The managerial information system in trade organizations is explained through electronization of the movement of goods. The principles of barcode are explained, with the conditions that lead to its rise and current utilization for operational management of business operations and its contribution to the rationalization of labor. Related topic is safety management.
- Environment of trade organizations
- required literature
- COX, E. Retail Analytics: The Secret Weapon. New Jersey: John Wiley & Sons, 2012. ISBN 978-1-118-09984-1. info
- ZENTES, J., MORSCHETT, D. and H. SCHRAMM-KLEIN. Strategic Retail Management. Gabler Verlag, 2011. ISBN 978-3-8349-2536-7. info
- recommended literature
- LEWIS, R. and M. DART. The new rules of retail. NY: Palgrave MacMillan, 2014. ISBN 978-1-137-27926-2. info
- AANDERSON, C. Architects on Orchard Road: Evolution of a Retail Streetscape. Mulgrave: Images Publishing Group, 2012. ISBN 978-1-86470-462-4. info
- KOTLER, P. and K. L. LANE. Marketing Management. Boston: Pearson Education, 2012. ISBN 978-0-273-75336-0. info
- Teaching methods
- Lecture with presentation in Power-point
- Assessment methods
- Language of instruction
- Further Comments
- The course can also be completed outside the examination period.
- Teacher's information
attendance in seminars 50 %, ongoing test, final written exam