OPF:CVABKEN2 Foreign Language Course - Engl - Course Information

CVABKEN2 Foreign Language Course - English 2

Extent and Intensity

0/0/16. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Martina Chylková (seminar tutor)
PhDr. Janusz Karpeta, Ph.D. (seminar tutor)
Mgr. Svatopluk Staniek (seminar tutor)

Guaranteed by

Mgr. Martina Chylková
Department of Tourism and Leisure Activities – School of Business Administration in Karvina

Prerequisites (in Czech)

FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(K)

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• Finance and Accounting (programme OPF, B_FU)
• Management v sociálních službách (programme OPF, B_MSS)
• Marketing (programme OPF, B_MAR)

Syllabus

• 1. Marketing and selling ? Sales versus marketing
  The role of sales and marketing. The difference between sales and marketing. Smarketing. Comparatives and superlatives. Countable and uncountable nouns.
  2. Marketing and selling ? advertising
  Marketing activities. Sales activities. Collocations relating to advertising. Persuading. Expressions for persuading. Selling changes. Giving reasons and results. Presentation relating to a marketing plan.
  3. Entrepreneurship ? Entrepreneurs
  Starting a company. Entrepreneurs? stories. Buying into business. Modal verbs. Verb patterns. Suggestions. Interrupting. Problems and solutions. Gathering product and market information. Making decisions.
  4. Entrepreneurship ? Business organization and people
  Types of organization. Vocabulary relating to people in business. Collocations relating to enterprise finance. Meetings. Expressions for meetings. Agendas and minutes. Putting information into minutes format. A meeting relating to starting a company.
  5. Business costs ? Cutting costs
  Personal and business budgets. Fixed costs, variable costs, investments. Cost-cutting and its consequences. Money loses. Future forms and first conditional. Time expressions. Negotiating. Expressions for negotiating. Negotiation relating to the sale of a company.
  6. Business costs ? Profit, loss and payment
  Vocabulary relating to financial performance. Expressions relating to payment terms. Asking for payment. Identifying threats and promises. Identifying level of politeness.
  7. Global trade
  International franchising. A franchise investment. Collocations relating to franchising. Expressions used in scheduling. Present perfect tense. Giving updates and handling questions.

Literature

required literature
• KARPETA, J. Business English 2. Karviná: SU OPF, 2014. ISBN 78-80-7248-832-2. info
• ALLISON, J. and P. EMMERSON. The Business Pre-intermediate, Student´s book. London: Macmillan, 2014. ISBN 978-0-230-43780-7. info

recommended literature
• CHYLKOVÁ, Martina. English Grammar Workbook (Professional English 1-3). Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2015. ISBN 978-80-7510-171-6. info
• TURNBULL, J., 2015. Oxford Advanced Learner´s Dictionary. Oxford Advanced Learner?s Dictionary, 2015. ISBN 978-0-19-479879-2. info
• VINCE, M. New Intermediate Language Practice with key. Macmillan Education, 2007. ISBN 9781405007689. info
• ASPINALL, T. and G. BETHEL. Test your business vocabulary in use. Cambridge: CUP, 2007. ISBN 987-0-521-53254-9. info
• Bürger, J. Velký ekonomický slovník anglicko-český/ česko-anglický. Plzeň, 2007. ISBN 978-80-7238-639-0. info
• MURPHY, R. English Grammar in Use. 3rd Edition. Cambridge: CUP, 2006. ISBN 0521537622. info
• DYNDA, A. a E. DYNDOVÁ. Česko-anglický obchodní poradce. Praha: Pragoeduca, 2004. ISBN 80-7310-017-7. info

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Seminář 16 HOD/SEM.

• Enrolment Statistics (Winter 2019, recent)
  
• Permalink: https://is.slu.cz/course/opf/winter2019/CVABKEN2