PEMBKKPD Communication and presentation skills

School of Business Administration in Karvina
Winter 2019
Extent and Intensity
16/0/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Kateřina Matušínská, Ph.D. (lecturer)
Guaranteed by
Ing. Kateřina Matušínská, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(K)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus
  • Communication and presentation skills: Rhetoric and communication. Principles of communication. Specifics of verbal and nonverbal communication. Types of presentations. Competences of a successful presenting person. The art of listening.
  • Rules for a successful presentation. NLP method. Verbal communication: Control of verbal expressions - effective use of words, speech techniques. Form of a language. Vocabulary. Use of phrases. Accepted words. Common mistakes in verbal expressions and their prevention.
  • Nonverbal communication: The concept and meaning of nonverbal communication. Components of nonverbal communication: facial expressions, proxemics, kinesics and gestures, posturology, haptics, paralinguistics, eye contact. Personal appearance. Business meeting in terms of non-verbal communication. Non-verbal communication and selective interview.
  • Personal image or self-presentation: Cognition of personality. Self-knowledge. Self-reflection. Types of temperament. Self-motivation to manage conflict and stressful situations, coping with fear. Assertiveness.
  • Business negotiations and teamwork: Phases of business negotiations. Techniques for conducting successful business conversations. Collective bargaining. Team roles. Effective communication in a team. Effective manager communication.
  • Creating the structure of the presentation: Preparation of the presentation: setting the goal and purpose, audience analysis, determining the content and choosing the presentation style. Presentation structure. Own presentation: form and language, non-verbal communication, work with the audience - attention gaining and maintaining. Working with voice. Influencing the audience. Leading a discussion. Presentation ethics. Technical means and visualization. Powerpoint presentation options. Common mistakes in electronic presentations and their prevention.
  • Presentation and communication in English: Convincing formulations and expressions in English. Preparation and management of the presentation. Coping with issues and conflict situations. Samples and examples in English.
Literature
    required literature
  • MATUŠÍNSKÁ, Kateřina and Veronika BRACINÍKOVÁ. Komunikační a prezentační dovednosti: Distanční studijní text (Presentation and communication skills: Distance learning study materials). 1st ed. Karviná: SU Opava, OPF Karviná, 2019, 195 pp. ISBN 978-80-7510-371-0. info
  • BORG, J. Umění přesvědčivé komunikace. Praha: Grada Publishing, 2015. ISBN 978-80-247-4821-4. info
    recommended literature
  • ŠPAČKOVÁ, A., 2015. Trénink techniky řeči: naučte se mluvit barevně. Praha: Grada. ISBN 978-80-247-5578-6.
  • ČERNÝ, V., 2007. Řeč těla: neverbální komunikace pro obchodníky i běžný život. Brno: Computer Press. ISBN 978-80-251-1658-6.
  • ŠPAČKOVÁ, A., 2011. Umění dialogu: Jak si s lidmi opravdu porozumět. Praha: Grada. ISBN 978-80-247-3810-9.
  • VOŘÍŠEK, K. a J. VYSEKALOVÁ, 2015. Jak být přesvědčivý a neztratit se v davu. Praha: Grada. ISBN 978-80-247-5385-0.
  • BRUNO, T. a G. ADAMCZYK, 2013. Řeč těla: Jak rozumět signálům řeči těla a cíleně je používat. Praha: Grada. ISBN 80-247-4592-3.
  • PLAMÍNEK, J. Konflikty a vyjednávání. Praha: Grada Publishing, 2015. ISBN 978-80-247-4485-8. info
  • PLAMÍNEK, J. Komunikace a prezentace : umění mluvit, slyšet a rozumět. Praha : Grada, 2012. ISBN 978-80-247-2706-6. info
  • KHELEROVÁ, V. Komunikační a obchodní dovednosti manažera. Praha: Grada Publishing, 2010. ISBN 978-80-247-3566-5. info
  • MIKULÁŠTÍK, M. Komunikační dovednosti v praxi. Praha: Grada, 2010. ISBN 978-80-247-2339-6. info
  • ŠPAČKOVÁ, A. Moderní rétorika: jak mluvit k druhým lidem, aby nám naslouchali a rozuměli. Praha, 2009. info
Teaching methods
lectures
Assessment methods
seminar work (40 % of evaluation), written exam test (60 % of evaluation).
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on the extent and intensity of the course: Přednáška 16 HOD/SEM.
The course is also listed under the following terms Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2019, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2019/PEMBKKPD