PEMNACSR Corporate Social Responsibility

School of Business Administration in Karvina
Winter 2019
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Ing. Pavel Adámek, Ph.D. (lecturer)
Guaranteed by
Ing. Pavel Adámek, Ph.D.
Department of Business Economics and Management - School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Tue 14:45–16:20 B308
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 0/50
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to provide students' knowledge in a comprehensive way to explore the systematic approach of CSR in relation to their stakeholders (shareholders) and the possibility of application in appropriate international standards or initiatives for CSR implementation and CSR performance evaluation. The key areas of study will include examine the potential public responsibilities of corporations, explaining related responsible approaches and concepts, the issues driving CSR and provide an overview of the CSR development within the international standards and initiatives. Course objectives are focused on development an ability to demonstrate a solid understanding of CSR, sustainability, and their impact on global society.
  • The Meaning and Origins of Corporate Social Responsibility
    Introducing characteristics, definitions of corporate social responsibility and alternative concepts or approaches is involved in historical perspective with impact on a framework for understanding corporate responsibility, values motivation, limitations of CSR frameworks. Particular focus is divided into introduction of three eras of responsibility, theories of corporate responsibility, and meanings of sustainable development. The pillars of CSR (economic, social, and environmental) are thoroughly explained.
    International Approaches and Initiatives of Corporate Social Responsibility
    Introduction and characteristics of international standards, frameworks and initiatives is significant for implementing or managing CSR activities in both profit and nonprofit sector. There is a systematization and allocation of individual international frameworks in terms of their practical application. Emphasis is placed on applicability and usability of frameworks and standards from the perspective of CSR evaluation of performance.
    The Strategic Importance of CSR Implementation
    CSR as a balance between organizational means and ends is described and CSR as the strategic lens (vision, mission, strategy and tactics) is introduced with support of the business case for corporate social responsibility. There are presented motivating factors for implementing CSR approach and the benefits arising from CSR strategy.
    Stakeholder Management and Engagement
    The significance of stakeholders and stakeholder theory approach within identifying the different types of stakeholder and difficulties with the stakeholder construct is introduced. Stakeholder approach explore the role for stakeholders in defining and implementing voluntary codes of corporate responsibility practice, partnerships, alliance and standards.
    Communicating Corporate Social Responsibility
    This part provides an overview of key issues in communicating CSR including the use of online communities. With multiple stakeholders including NGO's, governments, the Social Responsible Investment (SRI) community and employees all demanding transparency, communicating CSR as a complex is introduced. Attention is paid to CSR reporting as the key framework for CSR communication, there are examine the theories with help to explain the practice of CSR reporting and the feature of the voluntary nature of the reports and the issues that surround trace the emergence and development of CSR reporting.
    required literature
  • BLOWFIELD, M. and A. MURRAY. Corporate Responsibility. United Kingdom: Oxford University Press, 2014. ISBN 978-0-19-967832-7. info
  • BHATTACHARYA, C. B., SEN, S. and D. KORSCHUN. Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value. United Kingdom: Oxford University Press., 2011. ISBN 978-1-107-40152-5. info
    recommended literature
  • CHANDLER, D. and W. B. WERTHER. Strategic Corporate Social Responsibility. SAGE Publications, 2013. ISBN 978-1-4522-1779-6. info
  • HOLLANDER, J. The Age of Responsibility: CSR 2.0 and the New DNA of Business. United Kingdom: John Wiley & Sons, 2011. info
  • MAY, S. K., CHENEY, G. and J. Roper. The Debate over Corporate Social Responsibility. United Kingdom: Oxford University Press, 2007. ISBN 978-0-19-517883-8. info
Teaching methods
One-to-One tutorial
Skills demonstration
Students' self-study
Assessment methods
Written exam
Language of instruction
Further Comments
Study Materials
The course can also be completed outside the examination period.
Teacher's information
attendance in seminars 60 %, seminar paper, defence of seminar paper, final written exam
The course is also listed under the following terms Winter 2016, Winter 2017, Winter 2018, Winter 2020, Winter 2021, Winter 2022, Winter 2023.
  • Enrolment Statistics (Winter 2019, recent)
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