CVABAICOK Intercultural Communication

Obchodně podnikatelská fakulta v Karviné
zima 2026
Rozsah
16/0/0. Přednáška 16 HOD/SEM. 5 kr. Ukončení: zk.
Vyučující
Mgr. Martina Chylková (přednášející)
PhDr. Krystyna Heinz (přednášející)
Garance
Ing. Patrik Kajzar, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Mgr. Klára Václavínková
Rozvrh
So 3. 10. 8:55–10:30 VD106, So 24. 10. 8:55–10:30 VD106, So 28. 11. 8:55–10:30 VD106
Předpoklady
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(K) && (ROCNIK(2) || ROCNIK(3))
None.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 1/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
Aim of the subject is to help students' understanding of how to apply the necessary skills to conceptualising, investigating, analysing and appraising intercultural communication in business and professional contexts.
Výstupy z učení
The student can define intercultural communication, explain specifics of the intercultural communication, name culture values and apply their impact on communication in marketing, explain various definitions of culture, describe specifics of selected cultures, specify national identity, describe cultural dimensions, explain specifics of the Hofstede´s cultural dimensions, describe issues of culture and reverse culture shock, state the difference between verbal and non-verbal communication, specify barriers of communication, define the types of business communication and improve the skills for giving presentations, use the beneficial phrases for telephone conversations, manage video conferencing, define business etiquette, acquire skills for meeting people, develop skills in small talk, understand the differences in cultures when meeting people, gain skills needed for meetings, acquire the tips on what to include in an agenda, discuss types of negotiations, practise how to be effective in negotiations, enlarge negotiation vocabulary and phrases, the student can write a CV, create a cover letter, write emails. reports, understand how to handle complaints, state main points of international advertising, search for job advertising.
Osnova
  • 1. Culture specifics of international communication in marketing
  • Intercultural communication and its specifics. Language and culture. Culture values and their impact on communication in marketing. Culture dimensions and their practical application in marketing. Case studies illustrating various aspects of culture dimensions.
  • 2. Business Organization and Culture, Division of Cultures
  • Defining culture. Cultural and cross-cultural awareness. Types of culture. National identity. Division according to Hofstede, Trompenaars, and Lewis.
  • 3. Verbal and Non-Verbal Communication, Effective Communication Listening skills. Oral communication skills. Reading skills.
  • Effective writing skills. Personal Appearance, gestures, and postures. Body and time language. Facial expression. Eye contacts. Essentials of effective communication. Communication techniques. Barriers to communication.
  • 4. Communication as skill for career and Cross-Cultural Communication
  • Business communication. Presentation skills. Telephone skills. Time and stress management. Soft skills. The Czech and Slovak Business culture. Specifics of chosen countries.
  • 5. Business etiquette
  • Status and formality. The first impression. Communication style. Dress code. Greetings. Introduction. Personal space. Business cards. Small talk. Having lunch or dinner. Drinks.
  • 6. Meetings and negotiations
  • Preparation. Agenda. Communication. Content. Process. Culture differences. Agreement. Disagreement. Conclusion. Tasks. Relationship building. Rules of negotiating in a different culture. Body language. Useful phrases.
  • 7. Written communication
  • Applying for a job. CV. Cover letter. Email application. Reporting to the manager. Solving complaints. Advertising. Producing a questionnaire.
Literatura
    povinná literatura
  • HEINZ, K., 2014. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-018-4.
  • KAJZAR, Patrik a Martina CHYLKOVÁ. Intercultural Communication: Distance learning study materials. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024. info
  • QUINTANILLA, K. M. and S. T. WAHL, 2011. Business and Professional Communication. Los Angeles: Sage Publications, Inc. ISBN 978-1-4129-6472-2.
    doporučená literatura
  • CROUCHER, S. M., 2017. Global Perspectives on Intercultural Communication. New York and London: Taylor & Francis. ISBN 9781317506539.
  • KABÁTEK, A. and O. LOŠŤÁKOVÁ, 2010. Obchodní a manažerská prezentace. Praha: Grada Publishing, a.s. ISBN 978-80-247-3344-9.
  • PIKHART, M., 2013. Interkulturní komunikace v globálním obchodě. Perspektiva interkulturního managementu. Hradec Králové: Gaudeamus. ISBN 978-80-7435-255-3.
  • VYBÍRAL, Z., 2009. Psychologie komunikace. Praha: Portál. ISBN 978-80-7367-387-1.
Výukové metody
Lecturing
Interactive lecture
Skills demonstration
Metody hodnocení
seminar work, 2 ongoing tests and final oral exam.
Vyučovací jazyk
Angličtina
Odkaz a informace učitele
Requirements for the student: 2 ongoing tests, seminar work. Assessment methods: tests (20%), seminar work (20%), oral exam (60%).
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2019, zima 2022, zima 2023, zima 2024, zima 2025.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.slu.cz/predmet/opf/zima2026/CVABAICOK