CVABAICOK Intercultural Communication

School of Business Administration in Karvina
Winter 2026
Extent and Intensity
16/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Martina Chylková (lecturer)
PhDr. Krystyna Heinz (lecturer)
Guaranteed by
Ing. Patrik Kajzar, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: Mgr. Klára Václavínková
Timetable
Sat 3. 10. 8:55–10:30 VD106, Sat 24. 10. 8:55–10:30 VD106, Sat 28. 11. 8:55–10:30 VD106
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(K) && (ROCNIK(2) || ROCNIK(3))
None.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 1/15, only registered: 0/15
fields of study / plans the course is directly associated with
Course objectives
Aim of the subject is to help students' understanding of how to apply the necessary skills to conceptualising, investigating, analysing and appraising intercultural communication in business and professional contexts.
Learning outcomes
The student can define intercultural communication, explain specifics of the intercultural communication, name culture values and apply their impact on communication in marketing, explain various definitions of culture, describe specifics of selected cultures, specify national identity, describe cultural dimensions, explain specifics of the Hofstede´s cultural dimensions, describe issues of culture and reverse culture shock, state the difference between verbal and non-verbal communication, specify barriers of communication, define the types of business communication and improve the skills for giving presentations, use the beneficial phrases for telephone conversations, manage video conferencing, define business etiquette, acquire skills for meeting people, develop skills in small talk, understand the differences in cultures when meeting people, gain skills needed for meetings, acquire the tips on what to include in an agenda, discuss types of negotiations, practise how to be effective in negotiations, enlarge negotiation vocabulary and phrases, the student can write a CV, create a cover letter, write emails. reports, understand how to handle complaints, state main points of international advertising, search for job advertising.
Syllabus
  • 1. Culture specifics of international communication in marketing
  • Intercultural communication and its specifics. Language and culture. Culture values and their impact on communication in marketing. Culture dimensions and their practical application in marketing. Case studies illustrating various aspects of culture dimensions.
  • 2. Business Organization and Culture, Division of Cultures
  • Defining culture. Cultural and cross-cultural awareness. Types of culture. National identity. Division according to Hofstede, Trompenaars, and Lewis.
  • 3. Verbal and Non-Verbal Communication, Effective Communication Listening skills. Oral communication skills. Reading skills.
  • Effective writing skills. Personal Appearance, gestures, and postures. Body and time language. Facial expression. Eye contacts. Essentials of effective communication. Communication techniques. Barriers to communication.
  • 4. Communication as skill for career and Cross-Cultural Communication
  • Business communication. Presentation skills. Telephone skills. Time and stress management. Soft skills. The Czech and Slovak Business culture. Specifics of chosen countries.
  • 5. Business etiquette
  • Status and formality. The first impression. Communication style. Dress code. Greetings. Introduction. Personal space. Business cards. Small talk. Having lunch or dinner. Drinks.
  • 6. Meetings and negotiations
  • Preparation. Agenda. Communication. Content. Process. Culture differences. Agreement. Disagreement. Conclusion. Tasks. Relationship building. Rules of negotiating in a different culture. Body language. Useful phrases.
  • 7. Written communication
  • Applying for a job. CV. Cover letter. Email application. Reporting to the manager. Solving complaints. Advertising. Producing a questionnaire.
Literature
    required literature
  • HEINZ, K., 2014. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-018-4.
  • KAJZAR, Patrik and Martina CHYLKOVÁ. Intercultural Communication: Distance learning study materials. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024. info
  • QUINTANILLA, K. M. and S. T. WAHL, 2011. Business and Professional Communication. Los Angeles: Sage Publications, Inc. ISBN 978-1-4129-6472-2.
    recommended literature
  • CROUCHER, S. M., 2017. Global Perspectives on Intercultural Communication. New York and London: Taylor & Francis. ISBN 9781317506539.
  • KABÁTEK, A. and O. LOŠŤÁKOVÁ, 2010. Obchodní a manažerská prezentace. Praha: Grada Publishing, a.s. ISBN 978-80-247-3344-9.
  • PIKHART, M., 2013. Interkulturní komunikace v globálním obchodě. Perspektiva interkulturního managementu. Hradec Králové: Gaudeamus. ISBN 978-80-7435-255-3.
  • VYBÍRAL, Z., 2009. Psychologie komunikace. Praha: Portál. ISBN 978-80-7367-387-1.
Teaching methods
Lecturing
Interactive lecture
Skills demonstration
Assessment methods
seminar work, 2 ongoing tests and final oral exam.
Language of instruction
English
Teacher's information
Requirements for the student: 2 ongoing tests, seminar work. Assessment methods: tests (20%), seminar work (20%), oral exam (60%).
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2019, Winter 2022, Winter 2023, Winter 2024, Winter 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/winter2026/CVABAICOK