CVABPCKO Communication Skills for Tourism

School of Business Administration in Karvina
Winter 2026
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Hanne-Lore Bobáková, Ph.D. (seminar tutor)
Guaranteed by
PhDr. Hanne-Lore Bobáková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: Mgr. Klára Václavínková
Timetable of Seminar Groups
CVABPCKO/01: Mon 9:45–11:20 VC010, H. Bobáková
CVABPCKO/02: Mon 11:25–13:00 VC010, H. Bobáková
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && (ROCNIK(2) || ROCNIK(3))
They are not specified.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 60 student(s).
Current registration and enrolment status: enrolled: 42/60, only registered: 5/60
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce students to the specificity of communication for the field of Tourism and Tourism. The course aims to practise specific types of communication and to demonstrate the theoretical principles of communication.
Learning outcomes

After completing the course, the student will be able to recognize human factors influencing communication, identify communication barriers and apply methods to overcome them; distinguish between different types of conversations, use active listening, and adapt communication to the perceptions of others; describe the causes of conflicts and apply appropriate strategies for their resolution as well as for crisis communication; explain the importance of culture in international negotiations and adapt communication to the cultural specifics of partners; develop a persuasive speech and use both logical and motivational argumentation techniques; distinguish ethical methods of persuasion from manipulation and formulate effective questions; identify attacks and unfair tactics in communication and respond to them appropriately; and prepare and deliver a structured oral presentation using both verbal and non-verbal communication techniques.



Syllabus
1. The human factor in communication, obstacles in conversation and how to overcome them Critical reflections on the role of the self in communication. Self-concept. Self-awareness. Self-disclosure. Communication noises. Barriers to communication. 2. Crucial conversations and their management, the atmosphere of the conversation Definition of interviews. The division of interviews. The role of perception and listening. Processes affecting perception. Perception of others. 3. Interpersonal communication and effective conflict management, crisis communication. Interpersonal communication and power. Conflicts and their causes. Approach to conflicts and their management. 4. International business negotiations. Culture. The concept of culture. The meaning of culture. Sharing from the perspective of culture. Culture and gender. Perception of cultural differences. 5. Persuasion as a process, argumentation, substantive and non-substantive argumentation. Rules of persuasion. Types of persuasion. Logical challenges. Reasoning from analogy. Justification of cause and effect. Motivational appeals. Credibility appeals. 6. Methods of persuasion, manipulation Difference between persuasion and manipulation. Classification of methods. Types of methods and their characteristics. Methodology of interogative persuasion. General rules for the formulation of questions. 7. Reaction to dirty tricks and attacks in communication. Causes of attacks in communication. Types of attacks. Reactions to attacks. 8. Rehearsing a specific speech Translated with www.DeepL.com/Translator (free version)
Literature
    required literature
  • BOBÁKOVÁ, Hanne-Lore and Martina CHYLKOVÁ. Komunikační dovednosti v cestovním ruchu: Distanční studijní text (Communication Skills in Tourism Student Support Material). 1st ed. Karviná, 2018, 139 pp. ISBN 978-80-7510-291-1. info
  • BORG, J. Umění přesvědčivé komunikace. Praha: Grada Publishing, 2015. ISBN 978-80-247-4821-4. info
  • FRITZSCHE, T. Jak přesvědčivě vyjednávat. Praha: Grada Publishing, 2015. ISBN 978-80-247-5726-1. info
  • PLAMÍNEK, J. Konflikty a vyjednávání. Praha: Grada Publishing, 2015. ISBN 978-80-247-4485-8. info
  • VOŘÍŠEK, K. a J. VYSEKALOVÁ. Jak být přesvědčivý a neztratit se v davu. Praha: Grada Publishing, 2015. ISBN 978-80-247-5385-0. info
Teaching methods
theoretical preparation, discussions, problem-based learning, case studies, speeches, presentations
Assessment methods

Student Requirements:

  • Attendance and participation in seminar discussions: 60%

Assessment Methods:

  • Compulsory seminar attendance (60%)
  • Preparation and delivery of an assigned presentation (30% of the overall assessment)
  • Completion of the course credit requirements ("zápočet") (70% of the overall assessment)

Language of instruction
Czech
Teacher's information
Student requirements: participation and discussion in seminars, rehearsal of a speech.
Evaluation methods: compulsory participation in seminars 60% (10% of the evaluation), discussion in seminars (10% of the evaluation), rehearsal of a specific speech (10% of the evaluation), credit (70% of the evaluation).
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024, Winter 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/winter2026/CVABPCKO