OPF:INMBAEBU E-business - Course Information

INMBAEBU E-business

Extent and Intensity

1/2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Petr Suchánek, Ph.D. (lecturer)
Ing. Petr Žyla (seminar tutor)

Guaranteed by

doc. Mgr. Petr Suchánek, Ph.D.
Department of Informatics and Mathematics – School of Business Administration in Karvina
Contact Person: doc. Ing. Jan Górecki, Ph.D.

Timetable

Mon 11:25–12:10 B208

• Timetable of Seminar Groups:

INMBAEBU/01: Thu 13:05–14:40 B308, P. Žyla

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 10 student(s).
Current registration and enrolment status: enrolled: 15/10, only registered: 3/10

fields of study / plans the course is directly associated with

• Economics and Management (programme OPF, B_EME)

Learning outcomes

Student is able to explain the principles of the information society and global information infrastructure, distinguish between data, information and knowledge and apply ICT and information system concepts in e-business, identify legislative, technological, social and economic conditions of electronic business and interpret the process definition of e-commerce, characterize the structure of online stores and marketplaces including business and ownership models, classify B2B and B2C models and evaluate their effectiveness in a competitive environment, interpret the value chain and virtual value chain and apply supply chain management principles,  the architecture of e-business systems and the functions of ERP and CRM, evaluate the customer environment and relationships between seller and customer, apply e-business security principles including risk management, data protection and electronic payments,  trends in e-business development and the use of BI and CI tools, design abasic business concept for creating an e-shop and develop a functional e-shop using selected publicly available platformsand evaluate sustainable and ecological aspects of e-business including environmental impacts, Green IT principles and responsible online business practices.

Syllabus

1. Information Society and Global Information Infrastructure
Information society. Global information infrastructure. Information and global information infrastructure entities. Data. Information. Knowledge. Information and communication technology (ICT). Information system. Internet. Intranet. Internet services.
2. E-business and E-commerce
Fundamental conditions of e-business development (legislative, technological, personal, social, etc.). Process definitions of e-business and e-commerce. Online store. Internet marketplace. Member and ownership structures.
3. Business Models
Business models B2B (business to business) and B2C (business to customer). Elements of e-business and e-commerce models. Value chain. Value of products and services in e-business. Virtual value chain. Supply chain and logistics. Supply chain management (SCM).
4. E-business System
E-business system architecture. Information flows. ERP (Enterprise Resource Planning). CRM (Customer Relationship Management). Architectures, functions and modules of ERP and CRM in e-business and e-commerce.
5. Customer Environment
Customer oriented systems. Identifying customer target groups. Seller & customer relationship. Communication interfaces, methods and means of communication. Advantages and disadvantages of e-business and e-commerce for customers and retailers.
6. E-business Security
Internet security. ICT security in enterprises. Data protection. Electronic and digital signature. Electronic payment systems (EPS). Key technologies of EPS. EPS security.
7. Trends of E-business Development
Modern methods and tools for e-business support. Business Intelligence (BI). Competitive Intelligence (CI). BI and CI applications in e-business. Business models of the future.

Language of instruction

English

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