FPF:UBKTV079 Psychology of advertisement

UBKTV079 Psychology of advertisement

Faculty of Philosophy and Science in Opava
Winter 2019

Extent and Intensity

1/1/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Guaranteed by

Timetable

Thu 13:55–14:40 KINO

UBKTV079/A: Thu 13:05–13:50 KINO, M. Ševčík

Prerequisites (in Czech)

TYP_STUDIA(B)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

Course objectives

Psychological aspects of advertisements and their targets on TV audience.

Syllabus

Literature

recommended literature

MONZEL, M. 99 tipů pro úspěšnější reklamu. Praha: Grada, 2009. info
VYSEKALOVÁ, J. ? KOMÁRKOVÁ, R. Psychologie reklamy. Praha: Grada, 2007. info
VYSEKALOVÁ, J. ? MIKEŠ, J. Reklama: Jak dělat reklamu. Praha: Grada, 2007. info
HRADISKÁ, E. - LETOVANCOVÁ, E. Psychológia marketingovej komunikácie. Bratislava: Univerzita Komenského v Bratislave, 2005. info
KERN, H. ? METH, CH. ? NOLZ, H. - PETER, M. ? WINTERSPERGER, R. Přehled psychologie. Praha: Portal, 2004. info
DOLINSKI, D. Psychologiczne mechanizmy reklamy. Gdańsk: Gdańskie Wydawnictwo Pedagogiczne, 2003. info
PROCHASKA, J. O. - NORCROSS, J. C. Psychoterapeutické systémy ? pruřez teoriemi. Praha: Grada, 1999. info

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course can also be completed outside the examination period.

Teacher's information

Active participation in the seminar (two absences are permitted), essay containing the analysis of an advertisement