UBKTV079 Psychology of advertisement

Faculty of Philosophy and Science in Opava
Winter 2014
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: z (credit).
Guaranteed by
Mgr. Monika Horsáková, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Psychological aspects of advertisements and their targets on TV audience.
Syllabus
  • Psychology of advertisement
    Case studies
    Advertisement analysis
Literature
    recommended literature
  • MONZEL, M. 99 tipů pro úspěšnější reklamu. Praha: Grada, 2009. info
  • VYSEKALOVÁ, J. ? KOMÁRKOVÁ, R. Psychologie reklamy. Praha: Grada, 2007. info
  • VYSEKALOVÁ, J. ? MIKEŠ, J. Reklama: Jak dělat reklamu. Praha: Grada, 2007. info
  • HRADISKÁ, E. - LETOVANCOVÁ, E. Psychológia marketingovej komunikácie. Bratislava: Univerzita Komenského v Bratislave, 2005. info
  • KERN, H. ? METH, CH. ? NOLZ, H. - PETER, M. ? WINTERSPERGER, R. Přehled psychologie. Praha: Portal, 2004. info
  • DOLINSKI, D. Psychologiczne mechanizmy reklamy. Gdańsk: Gdańskie Wydawnictwo Pedagogiczne, 2003. info
  • PROCHASKA, J. O. - NORCROSS, J. C. Psychoterapeutické systémy ? pruřez teoriemi. Praha: Grada, 1999. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Active participation in the seminar (two absences are permitted), essay containing the analysis of an advertisement
The course is also listed under the following terms Winter 2012, Winter 2013, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022.
  • Enrolment Statistics (Winter 2014, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2014/UBKTV079