ARTAVTBK64 Publc relations

Faculty of Philosophy and Science in Opava
Winter 2024
Extent and Intensity
0/0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Monika Horsáková, Ph.D. (lecturer)
MgA. Kamila Návratová (lecturer)
MgA. Kamila Návratová (seminar tutor)
Guaranteed by
MgA. Kamila Návratová
Ústav filmové, televizní a rozhlasové tvorby – Faculty of Philosophy and Science in Opava
Contact Person: MgA. Mikuláš Odehnal
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives (in Czech)
Definovanie nástroja marketingovej komunikácie Public Relations a jeho prvkov. Aplikácia teoretických poznatkov na konkrétnych príkladoch.
Syllabus (in Czech)
  • 1. Public Relations ako nástroj marketingovej komunikácie.
  • 2. Reklama versus Public Relations.
  • 3. Media Relations.
  • 4. Interná komunikácia.
  • 5. Krízová komunikácia.
  • 6. Reputácia.
  • 7. Sponzoring.
  • 8. Lobing.
  • 9. Spôsoby merania účinnosti Public Relations.
  • 10. Etika v PR.
  • 11. Využitie nových médií v Public Relations.
  • 12. Tvorba stratégie 1.
  • 13. Tvorba stratégie 2.
Teaching methods
lectures, seminars, class discussion, analysis, homework
Assessment methods (in Czech)
Účast na seminářích (75 %)
Seminární práce v rozmezí 5 stran textu (koncept public relations konkrétního kulturního projektu)
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on the extent and intensity of the course: 4p+4s/sem.
The course is also listed under the following terms Winter 2022, Winter 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2024/ARTAVTBK64