CVABPCPO Business in Tourism

School of Business Administration in Karvina
Winter 2026
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
Ing. Patrik Kajzar, Ph.D. (lecturer)
Mgr. Klára Václavínková (seminar tutor)
Guaranteed by
doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Timetable
Tue 11:25–13:00 VYAULA
  • Timetable of Seminar Groups:
CVABPCPO/01: Thu 12:15–13:00 VC008, K. Václavínková
CVABPCPO/02: Thu 13:05–13:50 VC008, K. Václavínková
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && (ROCNIK(2) || ROCNIK(3))
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 81 student(s).
Current registration and enrolment status: enrolled: 40/81, only registered: 7/81
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with basic concepts in the field of business in tourism, business environment, business plan and tourism product creation, concepts related to personnel work in the company, business ethics, social responsibility and business processes.
Learning outcomes
After successful completion of the course, students will be able to analyse the business environment of an enterprise, identify its elements and factors, and evaluate their impact on sustainability. They will be able to distinguish and categorise different forms of business structures, compare enterprises according to various criteria, and define the objectives, functions, and activities of tourism enterprises, including accommodation establishments, food service establishments, spa facilities, tourist information centres, and transport enterprises. They will be able to interpret and apply this knowledge in practice. Students will be able to analyse forms of business support in tourism with regard to sustainability and environmental protection and summarise the main principles of tourism development strategies. Furthermore, students will be able to define concepts related to a business plan, design a product with consideration for local resources and sustainability, and specify quality and sales strategies, including their environmental impacts. Students will be able to distinguish between personnel management and human resource management, define objectives, tasks, and activities with an emphasis on sustainability, and explain relationships of authority and subordination within organisations. They will be able to justify and interpret methods of employee evaluation and remuneration with regard to green skills and propose and justify staffing requirements with consideration for sustainability. They will also demonstrate knowledge of labour law. In addition, students will be able to define business ethics and socially responsible behaviour of both enterprises and customers. They will be able to apply the principles of the Global Code of Ethics for Tourism, provide examples of ethical codes related to environmental protection, and justify the importance of sustainability certification. Finally, students will be able to compare processes of business associations and business integration, analyse the impacts of concentration and integration on the environment and business sustainability, compare professional associations and organisations in tourism, and provide examples of their benefits in the field of sustainability and environmental protection.
Syllabus
1. Business environment in tourism Specifics of the company's environment (business environment) and its division. Characteristics of the external environment of the company. Subsystems around the company. Evaluation of the quality of the business environment. 2. Entrepreneurship and business support in tourism Enterprise and business, forms of business structures. Breakdown of enterprises, its objectives, functions and activities in the field of tourism. Business support in tourism, entities providing support, the concept of state tourism policy in the Czech Republic. 3. Business plan, product in tourism and its quality, standards and quality evaluation Business plan, principles and principles for its processing. Definition of individual parts of the business plan. Definition of the tourism product, catalog offer of the product. Quality and evaluation of product quality in tourism. Product sales strategy for travel agencies and travel agencies. 4. Employees of a tourism company Work with company employees, personnel work, human resources management, its goals, tasks and activities. Employee care, their motivation and education. Forms of remuneration. Labor relations and flexible forms of work. 5. Business ethics and socially responsible business in the conditions of tourism Ethics and code of ethics, business in tourism. Social responsibility, socially responsible behavior and business. 6. Associations of companies, professional associations and associations in tourism Business association processes, methods and motives for concentration. Integration processes in tourism. Examples of professional associations in tourism.
Literature
    required literature
  • DRÁŠILOVÁ ŠAFROVÁ, A. Základy úspěšného podnikání. Praha: Grada, 2019. ISBN 978-80-271-1161-9.
  • GÚČIK, Marian. Cestovný ruch v ekonomike a spoločnosti. Bratislava: Wolters Kluwer, 2020. ISBN 978-80-571-0273-1.
  • PALATKOVÁ, M. a kol. Management cestovních kanceláří a agentur. Praha: Grada, 2013. ISBN 978-80-247-3751-5. info
  • PELLEŠOVÁ, Pavlína and Patrik KAJZAR. Podnikání v cestovním ruchu: Distanční studijní text 2. upravené vydání. 2. upravené. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2025, 195 pp. ISBN 978-80-7510-303-1. info
  • SRPOVÁ, J., a KOL. Začínáme podnikat s případovými studiemi začínajících podnikatelů. Praha: Grada, 2022. ISBN 9788027122530.
    recommended literature
  • DUHÁČEK ŠEBESTOVÁ, Jarmila. Podnikání: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2020. info
  • GOELDNER, CH. R. and J. R. B. RITCHIE. Cestovní ruch: principy, příklady, trendy. Brno: BizBooks, 2014. ISBN 978-80-265-0298-2. info
  • HASSANIEN, A., C. DALE and A. CLARKE. Hospitality Business Development. Oxford: Elsevier L.t.d., 2010. ISBN 978-1-85617-69-5. info
  • INDROVÁ, J. a kol. Kvalita ve službách cestovního ruchu. Praha: VŠE, 2011. ISBN 978-80-245-1766-7. info
  • KOSMÁK, P. Hotelové podnikání a integrační procesy. Praha: VŠH, 2005. ISBN 978-80-86578-50-7. info
  • KUČEROVÁ, J. a J. ŠMARDOVÁ. Podnikanie v cetovnom ruchu. Bratislava: Wolters Kluwer, 2016. ISBN 978-80-8168-396-1. info
  • HÁSOVÁ, Jiřina a Zbyněk ŠVARC. Právo v cestovním ruchu. Praha: Oeconomica, nakladatelství VŠE, 2017. ISBN 978-80-245-2211-1.
  • HASSANIEN, A., C. DALE a A. CLARKE. Hospitality Business Development. Oxford: Elsevier L.t.d., 2010. ISBN 978-1-85617-69-5. info
  • RYGLOVÁ, K., M. BURIAN a I. VAJČNEROVÁ. Cestovní ruch - podnikatelské přístupy a příležitosti v praxi. Praha: Grada Publishing, 2011. ISBN 978-80-247-4039-3. info
  • TESONE, D. Zásady řízení pro obor hotelnictví, gastronomie a turismus. Praha: Wolters Kluwer, 2011. ISBN 978-80-7357-655-4. info
  • TUČKOVÁ, Zuzana, Zuzana VACULČÍKOVÁ, Martin HRABAL a Jana MATTYAŠOVSKÁ. Klíčové procesy v cestovním ruchu. Praha: Wolters Kluwer ČR, 2021. ISBN 978-80-7676-373-9.
  • ZÁVODNÁ, Silvie Lucie. Ekoznačky a značky kvality v cestovním ruchu. Zlín: VeRBuM, 2018. ISBN 978-80-8750-096-5.
Teaching methods
The teaching methods employed include whole-class instruction, individual consultations, text-based learning activities, teamwork, group discussions and collaborative problem-solving, brainstorming, the use of practical examples to illustrate and apply theoretical approaches, and project-based work.
Assessment methods
combined exam
Language of instruction
Czech
Teacher's information

Student requirements: Active participation in teamwork and seminars, collaborative problem-solving, project preparation and presentation, and completion of a continuous assessment test.

Assessment methods: Teamwork and active participation in at least 60% of seminars (15% of the final grade); project preparation and presentation (15%); continuous assessment test (10%); combined written and oral examination (60%).


Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024, Winter 2025.
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