EVSNAAMI Advanced Microeconomics

Obchodně podnikatelská fakulta v Karviné
zima 2026
Rozsah
2/2/0. 7 kr. Ukončení: zk.
Vyučující
Dr. Ing. Ingrid Majerová (přednášející)
Garance
prof. Mgr. Ing. Michal Tvrdoň, Ph.D.
Katedra ekonomie a veřejné správy – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Dr. Ing. Ingrid Majerová
Rozvrh
Po 13:55–15:30 B101
  • Rozvrh seminárních/paralelních skupin:
EVSNAAMI/01: Po 15:35–17:10 B101, I. Majerová
EVSNAAMI/02: Po 17:15–18:50 B101, I. Majerová
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Mateřské obory/plány
Výstupy z učení

The student understands principles of microeconomics and their applications in solving decision-making problems of economic agents. The student can define the principles of consumer theory and apply them in the analysis of consumer behaviour. The student can evaluate changes in consumer behaviour when price, income, or other external factors change. The student understands the concept of intertemporal choice and is able to analyse how consumers allocate their income and expenditure between different time periods. The student knows the basic premises of firm analysis and can identify the key factors that influence firms' decision-making processes. The student is able to analyse the production function in the short and long run, including understanding the relationship between inputs. The student is able to interpret alternative goals of firms and explain how they may influence the choice of technology and production strategy. The student is able to evaluate the effect of changes in input prices on a firm's costs and formulate appropriate cost management responses to changes in input prices. The student knows the concept of profit in economics, including the difference between accounting and economic profit. The student can identify and analyse different types of market failures, including imperfect competition, externalities, public goods, and asymmetric information, and understand their impact on the efficiency of markets.

Osnova
1. Introduction to microeconomic theory
The basic principles of economics, role of models in economics, economics division, methods and tools of economic analysis. The essence of market, exchange and prices and their role in the economy. Types of markets and their actors. Elements of markets - supply, demand, price, and different types of competition. Analysis of market mechanism.
2. Theory of rational choice, consumer demand theory
Theory and preferences based on the theory of consumer demand. Budgetary limitations, the consumer's preference, cardinal and ordinal view on the benefits measuring method, problems of optimal consumer choice. Derivation of individual demand curves and elasticity of demand.
3. The choice of technology and production, costs, revenues and profit
Theory of the firm and the choice of manufacturing process. Technological limitations of the firm, short and long term production function, cost optimum of the firm. The correlation between the returns of scale and cost functions. Revenues on the perfectly and imperfectly competitive market. The costs in the short and long run. Economic profit. General equilibrium analysis.
4. Firm behavior in perfectly competitive markets
Characteristics of a perfectly competitive market, the choice of optimal production scale, short-term end of production and the permanent withdrawal of the firm from a perfectly competitive market. Supply curve perfectly competitive firm and market supply curve in the short and long run.
5. Firm behavior in imperfect market
Forms of imperfect competition: monopoly, oligopoly and monopolistic competition. The effects of various forms of imperfect competition on market supply and demand. Efficiency of the market.
6. Microeconomics aspects of labor and capital market
Demand for labor force. Individual and market labor supply. Marginal revenue of product, marginal cost of product. The labor market in conditions of perfect and imperfect competition. Monopsony. Capital, capital goods and their forms, capital market. Present and future value, net present value of future revenues and income on capital.
7. Externalities, public goods and imperfect information
Causes of limited market efficiency. Public goods, positive and negative externalities, information asymmetry in the market. The issue of monopoly power. The role of the state in the market economy activities leading to the elimination of the negative impacts of market failures.
Vyučovací jazyk
Angličtina
Předmět je zařazen také v obdobích akreditace zima, zima 2022, zima 2023, zima 2024, zima 2025.
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