INMBAEBU E-business

Obchodně podnikatelská fakulta v Karviné
zima 2024
Rozsah
1/2/0. 6 kr. Ukončení: zk.
Vyučující
doc. Mgr. Petr Suchánek, Ph.D. (přednášející)
Garance
doc. Mgr. Petr Suchánek, Ph.D.
Katedra informatiky a matematiky – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Ing. Jan Górecki, Ph.D.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Mateřské obory/plány
Osnova
  • 1. Information Society and Global Information Infrastructure
    Information society. Global information infrastructure. Information and global information infrastructure entities. Data. Information. Knowledge. Information and communication technology (ICT). Information system. Internet. Intranet. Internet services.
    2. E-business and E-commerce
    Fundamental conditions of e-business development (legislative, technological, personal, social, etc.). Process definitions of e-business and e-commerce. Online store. Internet marketplace. Member and ownership structures.
    3. Business Models
    Business models B2B (business to business) and B2C (business to customer). Elements of e-business and e-commerce models. Value chain. Value of products and services in e-business. Virtual value chain. Supply chain and logistics. Supply chain management (SCM).
    4. E-business System
    E-business system architecture. Information flows. ERP (Enterprise Resource Planning). CRM (Customer Relationship Management). Architectures, functions and modules of ERP and CRM in e-business and e-commerce.
    5. Customer Environment
    Customer oriented systems. Identifying customer target groups. Seller & customer relationship. Communication interfaces, methods and means of communication. Advantages and disadvantages of e-business and e-commerce for customers and retailers.
    6. E-business Security
    Internet security. ICT security in enterprises. Data protection. Electronic and digital signature. Electronic payment systems (EPS). Key technologies of EPS. EPS security.
    7. Trends of E-business Development
    Modern methods and tools for e-business support. Business Intelligence (BI). Competitive Intelligence (CI). BI and CI applications in e-business. Business models of the future.
Vyučovací jazyk
Angličtina
Předmět je zařazen také v obdobích zima 2021, zima 2022.