PEMBPMMA International Management

School of Business Administration in Karvina
Winter 2026
Extent and Intensity
2/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Šárka Zapletalová, Ph.D. (lecturer)
Guaranteed by
Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Timetable
Thu 10:35–12:10 B206
  • Timetable of Seminar Groups:
PEMBPMMA/01: Thu 12:15–13:00 B206, Š. Zapletalová
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 14 student(s).
Current registration and enrolment status: enrolled: 12/14, only registered: 1/14
fields of study / plans the course is directly associated with
Course objectives
The objective of the course International Management is to acquaint students with modern approaches and methods of international management in the business sphere. Deepening and expanding knowledge about current approaches to international management is implemented through case studies focusing on selected topics and issues.
Learning outcomes
The student can define the essence and specific characteristics of international management, can explain and structure the international management environment, can explain the significance of globalization for business activities in an international context, can specify the individual steps of strategic planning for international and global operations, can formulate implementation strategies for specific situations, can distinguish between different types of organizational structures, can explain changes in the organizational structures of multinational companies, can apply control systems to specific international operations, can explain the importance of human resources for the implementation of international and global strategies; can apply incentive systems in specific global operations; can explain the importance of social responsibility and ethics in international operations; and can distinguish between different approaches to international management in various geographic centers.


Syllabus
1.    International Management
The concept of international management and its significance. The theoretical framework of international management. Changes in international management over time and in the context of the globalization of the world economy.
2.    The International Management Environment

The global economic environment. The global business environment. Globalization and globalization trends. The impact of globalization on business entities. Methods for analyzing the international management environment.


3.    Formulating a Strategy for International and Global Operations
Strategic planning steps in developing an international and global strategy. Strategic planning in developed and developing economies.
4.    The Strategy Implementation Process for International and Global Operations
Implementation strategies and steps in the implementation process for international and global operations. Implementation strategies for small and medium-sized enterprises. Implementation strategies in developed and developing economies. Factors influencing the implementation process. The impact of e-commerce on implementation strategies. Strategic alliances. Joint ventures. Offshoring and next-shoring.


5.    Organizational Structure and Control Systems
Developments and changes in the organizational structure of multinational corporations. Developments and changes in organizational structure in developed and developing economies. Organization and globalization. Control systems for international and global operations. Monitoring systems and the role of information systems.
6.    Human Resource Management in a Global Environment
The role of human resources in the implementation of international and global strategies. Management and leadership in global operations. Issues in managing expatriates and foreign employees. Global team management. Incentive systems in human resource management for global operations. Issues in intercultural relations.


7.    Social Responsibility, Ethics, and Sustainability in International and Global Enterprises
Social responsibility of international and global enterprises. Human rights responsibilities of international and global enterprises. Ethics in international management. Strategies for sustainable implementation in international management.
8.    Comparison of Approaches to International Management in Different Geographic Regions
Approaches to international management in traditional global economic centers (the U.S., Japan, the European Union). Approaches to international management in the new global economic centers of the BRICS countries.
9.    Case Studies on Selected Topics in International Management










Literature
    required literature
  • ROSENBERG, M. 2017. Strategy and Geopolitics: Understanding Global Complexity in a Turbulent World. Emerald Publishing Limited. ISBN 978-1-787-14978-6.
  • TJEMKES, B., VOS, P., & K. BURGERS, 2017. Strategic Alliance Management. 2nd ed. New York: Routledge. ISBN978-1-134-85248-2.
  • ŠTRACH, P. 2009. Mezinárodní management. Praha: Grada Publishin. ISBN 978-80-247-2987-9.
  • DERESKY, H., 2017. International Management. Managing Across Borders and Cultures. 9th ed. Harlow: Pearson Education Limited. ISBN 978-1-292-15353-7.
  • MEIXNEROVA, L., ZAPLETALOVÁ, Š. a Z. STEFANOVOVÁ, 2017. Mezinárodní podnikání: vybrané strategické, manažerské a ekonomické aspekty. Praha: C.H. Beck. ISBN 978-80-7400-654-8.
    recommended literature
  • LUCAS, M. & J. GRANT, 2018. Strategic Human Resource Management. Hauppauge: Nova Scinece Publishers, Inc. ISBN 978-1-536-13199-4.
  • FOTR, J., VACÍK, E., SOUČEK, I. ŠPAČEK, M. a S. HÁJEK, 2012. Tvorba strategie a strategické plánování. Praha: Grada Publishing. ISBN 978-80-2473-985-4.
  • SEKNIČKA, P. a A. PUTNOVÁ, 2016. Etika v podnikání a hodnoty trhu. Praha: Grada Publishing. ISBN 978-80-247-5545-8.
  • ZADRAŽILOVÁ, D. 2004. Mezinárodní management. Praha: VŠE. ISBN 80-245-0683-1.
  • SOUČEK, Z. 2008. Zvítězíme i v globálním světě. Praha: Professional Publishing. ISBN 978-80-86946-73-3.
Teaching methods
Lectures, text analysis, interviews, group work, cooperative and collaborative learning, instruction using examples and case studies.
Assessment methods
attendance at seminars min. 60% (5% points), seminar paper (20% points), presentation of seminar paper (5% points), case study (10% points), exam (60% points)
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Winter 2020, Winter 2023, Winter 2024, Winter 2025.
  • Enrolment Statistics (recent)
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