PEMNACOS Corporate Social Responsibility

Obchodně podnikatelská fakulta v Karviné
zima 2022
Rozsah
2/0/0. 6 kr. Ukončení: zk.
Vyučující
Ing. Pavel Adámek, Ph.D. (přednášející)
Garance
Ing. Pavel Adámek, Ph.D.
Katedra podnikové ekonomiky a managementu – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Ing. Šárka Zapletalová, Ph.D.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Mateřské obory/plány
Osnova
  • 1. The meaning and origins of Corporate Social Responsibility
    Introducing characteristics, definitions of corporate social responsibility and alternative concepts or approaches is involved in historical perspective with impact on a framework for understanding corporate responsibility, values motivation, limitations of CSR frameworks. Particular focus is divided into introduction of three eras of responsibility, theories of corporate responsibility, and meanings of sustainable development. The pillars of CSR (economic, social, and environmental) are thoroughly explained.
    2. International approaches and initiatives of Corporate Social Responsibility
    Introduction and characteristics of international standards, frameworks and initiatives is significant for implementing or managing CSR activities in both profit and non-profit sector. There is a systematization and allocation of individual international frameworks in terms of their practical application. Emphasis is placed on applicability and usability of frameworks and standards from the perspective of CSR evaluation of performance.
    3. The strategic importance of CSR implementation
    CSR as a balance between organizational means and ends is described and CSR as the strategic lens (vision, mission, strategy and tactics) is introduced with support of the business case for corporate social responsibility. There are presented motivating factors for implementing CSR approach and the benefits arising from CSR strategy.
    4. Stakeholder management and engagement
    The significance of stakeholders and stakeholder theory approach within identifying the different types of stakeholder and difficulties with the stakeholder construct is introduced. Stakeholder approach explore the role for stakeholders in defining and implementing voluntary codes of corporate responsibility practice, partnerships, alliance and standards.
    5. Communicating Corporate Social Responsibility
    This part provides an overview of key issues in communicating CSR including the use of online communities. With multiple stakeholders including NGO’s, governments, the Socially Responsible Investment (SRI) community and employees all demanding transparency, communicating CSR as a complex is introduced. Attention is paid to CSR reporting as the key framework for CSR communication, there are examine the theories with help to explain the practice of CSR reporting and the feature of the voluntary nature of the reports and the issues that surround trace the emergence and development of CSR reporting.
Vyučovací jazyk
Angličtina
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.slu.cz/predmet/opf/zima2022/PEMNACOS