OPF:MMEPSMEA Statistical Methods for Econom - Informace o předmětu
MMEPSMEA Statistical Methods for Economists
Obchodně podnikatelská fakulta v Karvinéléto 2011
- Rozsah
- 2/1/0. 4 kr. Ukončení: zk.
- Vyučující
- prof. RNDr. Josef Tošenovský, CSc. (přednášející)
Ing. Elena Mielcová, Ph.D. (cvičící)
Ing. Filip Tošenovský, Ph.D. (cvičící)
prof. RNDr. Josef Tošenovský, CSc. (cvičící) - Garance
- prof. RNDr. Josef Tošenovský, CSc.
Katedra informatiky a matematiky – Obchodně podnikatelská fakulta v Karviné - Omezení zápisu do předmětu
- Předmět je nabízen i studentům mimo mateřské obory.
- Mateřské obory/plány
- Marketing and Management (program OPF, B_EKOMAN)
- Cíle předmětu
- The course provides a greater insight into statistical methods used for multivariate data analysis. It presents selected methods and shows how to apply them with a support of statistical software. It also familiarizes students with some special economic-mathematical methods which are an essential part of modern management. Students learn the methods in a practical way, so that they can use them in marketing. Studying the methods, the students will also be able to control production quality at all stages of production processes. At the same time, they will learn methods which form an essential part of management education, as dictated by the internationally - recognized quality norms, such as QS 9000 from the U.S. or VDA 6.1. from Germany. These norms are compulsory for many industrial branches including all car industry suppliers.
- Osnova
- 1. Introduction to statistical terms and methods
2. Hypothesis testing in marketing - parametric tests
3. Hypothesis testing in marketing - non-parametric tests
4. Regression analysis
5. Correlation analysis
6. Analysis of variance (ANOVA)
7. Analysis of variance (ANOVA) : two factors and Latin squares
8. Full factorial plans
9. Two-level fractional factorial plan
10. Taguchi's methods - loss function
11. Taguchi's methods - overall quality costs
12. Sale forecasting methods
1. Introduction to statistical terms and methods
Location and variability characteristics, skewness, kurtosis, statistical sample with two variables, hypothesis testing
2. Hypothesis testing in marketing - parametric tests
A marketing case study enabling to test parameters of interest, one-sample t-test, two-sample t-test paired and unpaired.
3. Hypothesis testing in marketing - non-parametric tests
One-sample median test, one-sample Chi-squared test, two-sample tests, two-sample Chi-squared test, Mann-Whitney test, Wilcoxon paired test.
4. Regression analysis
The idea of regression, estimation of regression coefficients, test of significance for regression coefficients, confidence intervals for regression coefficients, goodness-of-fit test in regression.
5. Correlation analysis
Correlation coefficient, correlation index, Spearman's rank correlation coefficient, multivariate linear dependence - equations for two independent variables.
6. Analysis of variance (ANOVA)
One-factor ANOVA procedures and a measure of dependence.
7. Analysis of variance (ANOVA) : two factors and Latin squares
Two factors and three-factors (Latin squares) in ANOVA.
8. Full factorial plans
Introduction to statistical experiments, experimental procedure, effect of a factor and test for its significance, graphical assessment of a factor effect, interaction plots, model for an experiment.
9. Two-level fractional factorial plan
Half-fractional factorial plans, graphical method.
10. Taguchi's methods - loss function
Definition and properties of the loss function, loss function for different types of tolerances.
11. Taguchi's methods - overall quality costs
Monitoring of quality costs, control charts.
12. Sale forecasting methods
Trend and seasonal analysis, model for constant seasons, residual analysis, testing of residual properties, forecasting, causal forecasting model.
- 1. Introduction to statistical terms and methods
- Literatura
- povinná literatura
- J. G. VAN MATRE, G.H. GILBREATH. Statistics for Business and Economics. Business Publications, 1987. info
- Vyučovací jazyk
- Angličtina
- Informace učitele
- 1x test, 70% attendance at the seminars, 1x exam test
- Další komentáře
- Předmět je dovoleno ukončit i mimo zkouškové období.
- Statistika zápisu (léto 2011, nejnovější)
- Permalink: https://is.slu.cz/predmet/opf/leto2011/MMEPSMEA