CVABPCMA Marketing cestovního ruchu

School of Business Administration in Karvina
Summer 2019
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Miroslava Kostková, Ph.D. (lecturer)
doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Course Enrolment Limitations
The course is offered to students of any study field.
Literature
    required literature
  • JAKUBÍKOVÁ, D. Marketing v cestovním ruchu: jak uspět v domácí i světové konkurenci. Praha: Grada Publishing, 2012. ISBN 978-80-247-4209-0. info
  • GÚČIK, M. Marketing cestovného ruchu. Banská Bystrica : Dali-BB, s.r.o,, 2011. ISBN 978-80-89090-85-3. info
  • VAŠTÍKOVÁ, M. Marketing služeb efektivně a moderně. Praha: Grada Publishing, 2011. ISBN 978-80-247-2721-9. info
    recommended literature
  • KOTLER, P., J. T. BOWEN and J. C. MAKENS. Marketing for Hospitality and Tourism. Prentice Hall: Upper Saddle River, 2013. ISBN 978-0132784023. info
  • DWYER, L. a kol. Tourism Economics and Policy. Bristol: St Nicolaus House, 2010. ISBN 978-1-84541-152-7. info
  • ĎAĎO, J., J. PETROVIČOVÁ a M. KOSTKOVÁ. Marketing služieb. Bratislava: M. Mračko, 2006. ISBN 80-8057-662-9. info
  • HORNER, S. a J. SWARBROOKE. Cestovní ruch, ubytování a stravování, využití volného času. Praha: Grada Publishing, 2003. ISBN 80-247-0202-9. info
  • KIRÁĽOVÁ, A. Marketing hotelových služeb. Praha: Ekopress, 2002. ISBN 80-86119-44-0. info
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2020, Summer 2021, Summer 2022, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2019, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2019/CVABPCMA