OPF:PEMNPMAM International Marketing - Course Information
PEMNPMAM International Marketing
School of Business Administration in KarvinaSummer 2019
- Extent and Intensity
- 2/1/0. 5 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
Ing. Michal Stoklasa, Ph.D. (lecturer)
Ing. Michal Stoklasa, Ph.D. (seminar tutor) - Guaranteed by
- doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D. - Prerequisites
- None
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Economics in Trade and Services (programme OPF, N_EKOMAN)
- Marketing and Management (programme OPF, N_EKOMAN)
- Business Economics and Management (programme OPF, N_EKOMAN, specialization Corporate Finance)
- Business Economics and Management (programme OPF, N_EKOMAN, specialization Marketing and Trade)
- Business Economics and Management (programme OPF, N_EKOMAN, specialization Business)
- Business Economics and Management (programme OPF, N_EKOMAN, specialization Accounting and Taxes)
- Course objectives
- The aim of this course is to provide comprehensive study material which should enable students better orientation in a relatively complex area of international business and enable them to apply their knowledge of international markets and international marketing methods in practice. International marketer needs to know, analyze and respond to changes in the international environment and also needs to be able to successfully apply knowledge of specific marketing strategies that determine the success of international business.
- Syllabus
- 1. The essence of international marketing and its specifics.
2. International marketing environment, economic environment and its main aspects.
3. International legal and political environment.
4. International cultural and social environment.
5. International market research.
6. Country segmentation and targeting.
7. Strategic planning in international marketing.
8. Business methods and forms of entry into foreign markets.
9. International product strategy.
10. International pricing strategy.
11. International distribution strategy.
12. International communication process.
13. International marketing of services.
- 1. The essence of international marketing and its specifics.
- Literature
- required literature
- STOKLASA,M., URBANEK,J. Mezinárodní marketing. Karviná, 2014. ISBN 978-80-7510-059-7. info
- MACHKOVÁ, H., KRÁL, P., LHOTÁKOVÁ, M. International marketing: theory, practices and new trends. VŠE Praha Oeconomica., 2010. ISBN 978-80-245-1643-1. info
- CATEORA, P. R., GILLY, M. C., GRAHAM, J. L. International Marketing. Boston, 2009. ISBN 978-0-07-128838-5. info
- MACHKOVÁ, H. Mezinárodní marketing. Praha: Grada, 2009. ISBN 978-80-244-2986-2. info
- VAŠTÍKOVÁ, M. Mezinárodní marketing. Distanční studijní opora. Karviná: SU OPF, 2009. ISBN 978-80-7248-527-7. info
- MACHKOVÁ, H. a KOL. Mezinárodní obchod a marketing: praktická výkladová encyklopedie. Praha: Grada Publishing, 2002. ISBN 80-247-0364-5. info
- recommended literature
- STOKLASA,M., URBÁNEK.J. Intercultural marketing. Karviná, 2014. ISBN 978-80-7510-052-8. info
- KOL. Mezinárodní obchodní operace. Praha: Grada, 2010. ISBN 978-80-247-3237-4. info
- VAŠTÍKOVÁ, M. Marketing služeb - efektivně a moderně. Praha: Grada Publishing, 2008. ISBN 978-80-247-2721-9. info
- JANATKA, F. Mezinárodní obchod a mezinárodní marketing. Brno: NC Publishing, a.s., 2007. info
- BIRTWISTLE, G., BRUCE, M., MOORE, CH. M. International Retail Marketing: a case study approach. Amsterdam: Elsevier., 2004. ISBN 978-0-7506-5748-8. info
- CATEORA, Ph. R., GRAHAM, J.L. International Marketing, 11th Edition. The McGraw-Hill Companies, 2002. ISBN 0-07-112312-1. info
- ŠRONĚK, I. Kultura v mezinárodním podnikání. Praha: Grada Publishing, 2001. ISBN 80-247-0012-3. info
- Teaching methods
- Skills demonstration
Seminar classes - Assessment methods
- Written exam
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- attendance in seminars 70 %, seminar paper, defence of seminar paper, field research, final written exam
Activity Difficulty [h] Ostatní studijní zátěž 66 Přednáška 26 Seminář 13 Zkouška 40 Summary 145
- Enrolment Statistics (Summer 2019, recent)
- Permalink: https://is.slu.cz/course/opf/summer2019/PEMNPMAM