OPF:CVABPKPT Communicative and Persuasive T - Course Information
CVABPKPT Communicative and Persuasive Techniques
School of Business Administration in KarvinaSummer 2021
- Extent and Intensity
- 0/2/0. 2 credit(s). Type of Completion: z (credit).
- Teacher(s)
- PhDr. Hanne-Lore Bobáková, Ph.D. (seminar tutor)
- Guaranteed by
- PhDr. Hanne-Lore Bobáková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: PhDr. Janusz Karpeta, Ph.D. - Timetable of Seminar Groups
- CVABPKPT/01: Thu 9:45–11:20 VD103, H. Bobáková
- Prerequisites
- FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P)
The student can enroll in the course independently of other courses. - Course Enrolment Limitations
- The course is offered to students of any study field.
The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 1/25, only registered: 0/25 - Course objectives
- The aim of the course is to acquaint students with the theoretical foundations of communication in order to be able to recognize barriers in communication, to overcome communication problems and to be able to cope with problematic working situations. Attention is also paid to international business negotiations, its peculiarities, argumentative and persuasive techniques. At the same time the students will be acquainted with the basics of communication with the media and crisis management.
- Syllabus
- The structure:
1. Human communication principles
2. Communication theories
3. Attentive listening
4. Communication barriers
5. Technique of asking questions
6. Conflict management
7. Business negotiating and its preparation
8. Specifics of international business negotiating
9. Negotiating
10. Persuasive techniques
11. Communication with media
12. Crisis communication with media
13. Preparation of the persuasive speech
- The structure:
- Literature
- required literature
- VOŘÍŠEK, K. a J. VYSEKALOVÁ. Jak být přesvědčivý a neztratit se v davu. Praha: Grada Publishing, 2015. ISBN 978-80-247-5385-0. info
- Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7. info
- KHELEROVÁ, V. Komunikační a obchodní dovednosti manažera. Praha: Grada Publishing, 2010. ISBN 978-80-247-3566-5. info
- DE VITO, J., A. Základy mezilidské komunikace. Praha: Grada Publishing, 2008. ISBN 80-7169-988-. info
- recommended literature
- FRITZSCHE, T. Jak přesvědčivě vyjednávat. Praha: Grada Publishing, 2015. ISBN 978-80-247-5726-1. info
- PLAMÍNEK, J. Konflikty a vyjednávání. Praha: Grada Publishing, 2015. ISBN 978-80-247-4485-8. info
- BORG, J. Umění přesvědčivé komunikace. Praha: Grada Publishing, 2015. ISBN 978-80-247-4821-4. info
- ZAMYKALOVÁ, M. Mezinárodní obchodní jednání. Praha: Professional Publishing, 2003. ISBN 80-86419-28-2. info
- Teaching methods
- theoretical preparation, exercises, presentations, case studies
- Assessment methods
- Active participation in lessons, final speech
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Study Materials
The course can also be completed outside the examination period. - Teacher's information
- 60% obligatory attendance, active involvement in seminars, oral presentation, final speech.
- Enrolment Statistics (Summer 2021, recent)
- Permalink: https://is.slu.cz/course/opf/summer2021/CVABPKPT