CVABPCEK Economy of Tourism

School of Business Administration in Karvina
Summer 2023
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
Ing. Tomáš Heryán, Ph.D. (lecturer)
Ing. Patrik Kajzar, Ph.D. (lecturer)
Mgr. Klára Václavínková (seminar tutor)
Ing. Jakub Vacha (seminar tutor)
Guaranteed by
doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Timetable
Tue 13:05–14:40 VYAULA
  • Timetable of Seminar Groups:
CVABPCEK/02: Thu 9:45–10:30 VD110, K. Václavínková
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && (ROCNIK(2) || ROCNIK(3))
The subject can be registered independently of other subjects.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 4/25, only registered: 1/25
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with basic concepts in the field of tourism market, competition, the structure of the satellite account of tourism, economics and management of tourism, including the efficiency of the tourism company.
Learning outcomes
- identify and summarize important actors and elements of the tourism market;
- identify and describe the structure of the tourism satellite account, define tourism products and sectors;
- write an essay defining a pluralistic society in relation to democratic principles;
- characterize tourism organizations, both in Europe and in the world;
- describe the organization and management of regional tourism;
- explain the efficiency of the tourism company, calculate costs, revenues and economic result.
Syllabus
  • 1. Tourism, importance and market of tourism Tourism and importance for the economy. Typology and function of tourism, specification of basic components of tourism. Tourism services and their classification. 2. Tourism market Concept of tourism market, market subjects and market objects of tourism, supply in tourism, demand in tourism, consumption in tourism. 3. Price and competition in the tourism market Price and factors influencing price formation, pricing practices, price discrimination and its forms. Competitiveness and its measurement, approaches to   achieving a competitive advantage. 4. Tourism Satellite Account Basic structure of tourism satellite account, basic TSA system, TSA tables. Definition of characteristic industries and products of travel ear. Unofficial satellite account of tourism. 5. Institutional management and organization of tourism Tourism organization, assumptions, legal forms, principles of activity. Strategies of tourism organizations and their impact on the region. Basic types of tourism organizations in the EU and in the world, European and international associations. 6. Economics and management of tourism Basic information from the field of economics and management of regional tourism, benefits and negative impacts of tourism development in the region. Tourism management system and organization of tourism in regions, sustainable development of tourism. 7. Efficiency of a tourism company Costs, revenues and economic result in tourism enterprises. Business efficiency, methods of comprehensive business evaluation.
Literature
    required literature
  • GÚČIK, M., 2020. Cestovný ruch v ekonomike a spoločnosti. Bratislava: Wolters Kluwer. ISBN 978-80-571-0273-1.
  • HOUŠKA P. a Z. PETRŮ, 2019. Evropská ekonomická integrace a cestovní ruch. Praha: Idea servis. ISBN 978-80-85970-92-0.
  • PALÁTKOVÁ, M. a J. ZICHOVÁ. Ekonomika turismu Turismus České republiky. 2. aktualizované a rozšířené vydání. Praha: Grad, 2014. ISBN 978-80-247-3643-3. info
  • BERÁNEK, J. A KOL. Ekonomika cestovního ruchu. Praha: MAG CONSULTING, 2013. info
    recommended literature
  • KUČEROVÁ, J., V. MARÁKOVÁ, T. GAJDOŠÍK, Z. GAJDOŠÍKOVÁ a M. MARCIŠ, 2019. Udržateľná konkurencieschopnosť cieľových miest cestovného ruchu. Banská Bystrica: DALI-BB. ISBN 978-80-8141-221-9.
  • GÚČIK, M. a kol., 2020. Cestovný ruch, hotelierstvo, pohostinstvo. Výkladový slovník. Bratislava: Slovenské pedagogické nakladateľstvo. ISBN 978-80-10-00360-0.
  • PELLEŠOVÁ, P. a. P. KAJZAR. Ekonomika hotelnictví. Studijní opora. Karviná: SU OPF. (k dispozici na, 2016. info
  • KUČEROVÁ, J., A. STRAŠÍK a Ľ. ŠEBOVÁ. Ekonomika podniku cestovného ruchu. Banská Bystrica: DALI-BB, s. r. o., 2010. ISBN 978-80-89090-75-4. info
  • SHEELA, A. M. Economics of Hotel Management. New Delhi: New Age International Ltd., 2008. ISBN 978-81-2241-419-6. info
Teaching methods
Individual consultations Skills demonstration Seminar teaching Students' self-study
Assessment methods
exam
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
Requirements for the student: participation in the seminar min. 60 % (10 % score), seminar work (15 % score), defences of a seminar work (15 % score),continuous test (60 % score).
The course is also listed under the following terms Summer 2019, Summer 2020, Summer 2021, Summer 2022, summer 2024.
  • Enrolment Statistics (Summer 2023, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2023/CVABPCEK