CVABPKPT Communicative and Persuasive Techniques

School of Business Administration in Karvina
summer 2024
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Hanne-Lore Bobáková, Ph.D. (seminar tutor)
Guaranteed by
PhDr. Hanne-Lore Bobáková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: PhDr. Janusz Karpeta, Ph.D.
Timetable of Seminar Groups
CVABPKPT/01: Tue 8:55–10:30 VC010; and Tue 26. 3. 8:55–10:30 VYAULA, H. Bobáková
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P)
They are not specified.
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 23/25, only registered: 2/25
Course objectives
The aim of the course is to acquaint students with the theoretical foundations of communication in order to be able to recognize barriers in communication, to overcome communication problems and to be able to cope with problematic working situations. Attention is also paid to international business negotiations, its peculiarities, argumentative and persuasive techniques. At the same time the students will be acquainted with the basics of communication with the media and crisis management.
Learning outcomes
Upon completion of the course, the student will be able to: - identify and summarize the important features of communication, - apply theoretical features of communication theories to a specific situation, - identify the empathetic approach in communication, - apply the correct elements of verbal and non-verbal communication in practice - analyze manipulative elements in communication, - use the elements of active listening in practice, - apply knowledge of persuasion to concrete speech.
Syllabus
  • The structure:
    1. Human communication principles
    2. Communication theories
    3. Attentive listening
    4. Communication barriers
    5. Technique of asking questions
    6. Conflict management
    7. Business negotiating and its preparation
    8. Specifics of international business negotiating
    9. Negotiating
    10. Persuasive techniques
    11. Communication with media
    12. Crisis communication with media
    13. Preparation of the persuasive speech
Literature
    required literature
  • VOŘÍŠEK, K. a J. VYSEKALOVÁ. Jak být přesvědčivý a neztratit se v davu. Praha: Grada Publishing, 2015. ISBN 978-80-247-5385-0. info
  • Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7. info
  • KHELEROVÁ, V. Komunikační a obchodní dovednosti manažera. Praha: Grada Publishing, 2010. ISBN 978-80-247-3566-5. info
  • DE VITO, J., A. Základy mezilidské komunikace. Praha: Grada Publishing, 2008. ISBN 80-7169-988-. info
    recommended literature
  • FRITZSCHE, T. Jak přesvědčivě vyjednávat. Praha: Grada Publishing, 2015. ISBN 978-80-247-5726-1. info
  • PLAMÍNEK, J. Konflikty a vyjednávání. Praha: Grada Publishing, 2015. ISBN 978-80-247-4485-8. info
  • BORG, J. Umění přesvědčivé komunikace. Praha: Grada Publishing, 2015. ISBN 978-80-247-4821-4. info
  • ZAMYKALOVÁ, M. Mezinárodní obchodní jednání. Praha: Professional Publishing, 2003. ISBN 80-86419-28-2. info
Teaching methods
discussions, problem-based learning, case studies, practice of specific communications
Assessment methods (in Czech)
účast na semináři, diskuse, samostatný projev
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
60% obligatory attendance, active involvement in seminars, oral presentation, final speech.
The course is also listed under the following terms Winter 2017, Winter 2018, Winter 2019, Summer 2020, Winter 2020, Summer 2021, Winter 2021, Summer 2022, Winter 2022, Summer 2023, Winter 2023, Winter 2024.
  • Enrolment Statistics (summer 2024, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2024/CVABPKPT