OPF:CVABPCMN Tourism Trade and Services Man - Course Information

CVABPCMN Tourism Trade and Services Management

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Patrik Kajzar, Ph.D. (lecturer)
Ing. Miroslava Kostková, Ph.D. (lecturer)
Ing. Bc. Lenka Švajdová, Ph.D. (lecturer)

Guaranteed by

Ing. Patrik Kajzar, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: Mgr. Klára Václavínková

Timetable

Thu 10:35–12:10 VD110

• Timetable of Seminar Groups:

CVABPCMN/01: Thu 12:15–13:00 VD110, M. Kostková, L. Švajdová
CVABPCMN/02: Thu 13:55–14:40 VD110, M. Kostková, L. Švajdová

Prerequisites

FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && (ROCNIK(2) || ROCNIK(3)) && (PEMBPMNM Management || PEMBPMNG Management)
The course can be enrolled only after completing the course Management. Requirements for the student: Active involvement in the research activities of the department and expert lectures, elaboration of seminar work.

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 41/50, only registered: 5/50

fields of study / plans the course is directly associated with

• Tourist Industry and Tourism (programme OPF, B_CRT)

Course objectives

The aim of the course is to acquaint students with the basic offer of tourism services, their specifications, structure, conditions of implementation and their organization.

Learning outcomes

Students will understand key terms associated with tourism (e.g., destination, tourism product, tourism market). They will understand the relationships between supply, demand, and trends in tourism and will be able to identify the characteristic features of tourism services (e.g., seasonality, intangibility, perishability) and explain their impact on the development of the sector. Students will be able to describe the difference between a tour operator (organising and selling its own products) and a travel agency (providing intermediary services for other entities). They will be familiar with the legislative requirements affecting business operations in tourism (e.g., licensing, consumer protection, GDPR). Students will understand the importance of transport for tourism and will be familiar with the basic types of transport services (air, rail, water, and road transport). They will be able to identify factors influencing the management of transport services, including capacity, accessibility, price, and safety. Students will understand the basic concepts of travel insurance and be familiar with the main types of insurance. They will be able to explain the importance of accommodation services for tourism development, distinguish between the main categories and types of accommodation facilities (e.g., hotel, guesthouse, hostel, Airbnb), and identify services designed for specific groups of guests (e.g., accessible rooms, family apartments). Furthermore, students will understand the importance of food and beverage services for tourist satisfaction, be familiar with the classification of food service establishments (e.g., restaurants, buffets, cafés), and be able to create food and beverage offers according to the needs of target customer groups and regional gastronomy. Students will be familiar with the importance of spa care in tourism and understand the classification and categorisation of spa services. They will be able to identify the main leisure activities offered in spa facilities (e.g., wellness programmes, massages, sports activities). Finally, students will understand the importance of sustainability in tourism services and their impact on the environment, the economy, and social balance, and will be able to discuss the basic principles of sustainable development.

Syllabus

1. Characteristics of tourism services, importance for tourism. Tourism and its development, characteristics, economy and industry of tourism, tourism market, consumption and specific features of tourism services, division, quality requirements, specifications and their importance in the development of tourism.
2. Mediation services in tourism, tour operator activity. Basic characteristics of mediation services, their importance, classification, operation of travel agencies, activities of travel agencies and tourist information centers, tourism legislation, travel creation, contractual conditions, consumer protection.
3. Transport services in tourism. Services of transport companies, the importance of transport in tourism, railway, coach, air, ship and water transport services, specific transport facilities in tourism.
4. Insurance services in tourism. Importance of insurance in tourism, insurance risk and resolution of the insured event when traveling abroad and in the country, travel insurance? types and insurance products, travel agency insurance against insolvency.
5. Services of accommodation facilities. Characteristics, specifications and importance of accommodation facilities, classification and categorization, management and offer of services of accommodation facilities, services for specific groups of guests.
6. Services of catering facilities. Catering services and their importance in tourism, characteristics, specifications and classification of catering facilities and catering services, management of catering establishments, creation of catering facilities.

7. Spa services. Historical development and importance of spas and spa care, spa facilities? division and specifications, spa care and offer of spa stays - types and types, management of spa facilities, importance of leisure activities in spa care, Czech and world spas, role of spas in development of tourism.

8. Specifics of tourism service management with regard to SDG strategic goals concerning the environment, economic sustainability, and social issues. The significance of sustainable development principles in tourism service management in the context of SDG goals. Application of sustainable development approaches—aligned with SDG goals—to transport, accommodation, catering, spa, and other tourism services.

Literature

required literature
• KOSTKOVÁ, M. Služby cestovního ruchu. Karviná, 2014. ISBN 978-80-7248-968-8. info

recommended literature
• BERÁNEK, J. a kol. Moderní řízení hotelového provozu. Praha: MagConsulting, 2016. ISBN 978-80-86724-45-4. info
• ORIEŠKA, J. Služby v cestovnom ruchu. 1. časť. Banská Bystrica: EkF UMB, 2011. ISBN 978-80-89090-93-8. info
• KOLEKTIV. Služby a cestovný ruch. Bratislava: Sprint, 2001. ISBN 80-88848-78-4. info
• KOSTKOVÁ, M. Management služeb cestovního ruchu. Karviná: SU OPF, Distanční studijní opora., 2011. ISBN 978-80-7248-510-9. info
• HORNER, S. and J. SWARBROOKE. Business travel and tourism. London: Routledge, 2001. ISBN 0 7506 43927. info
• GUČÍK, M. a kol. Manažment cestovného ruchu. Banská Bystrica: EkF UMB, 2010. ISBN 978-80-89090-67-9. info
• NEUFUS, J. a F. KŘÍŽEK. Moderní hotelový management. Praha: Grada, 2011. ISBN 978-80-247-3868-0. info
• ORIEŠKA, J. Služby v cestovnom ruchu. 2. časť. Banská Bystrica: EkF UMB, 2011. ISBN 978-80-89090-94-5. info

Teaching methods

Lectures, class discussion, individual projects, seminar work, presentations by professionals of the sector.

Assessment methods

Final evaluation - written exam, seminar work, participation in expert lectures, activity in seminars, optional participation in lectures.

Language of instruction

Czech

Teacher's information

Requirements for the student to complete the course: Elaboration of seminar work and its successful defense (20% of evaluation), active involvement in research activities of the department (10% of evaluation), participation in expert lectures (10% of evaluation), written exam (60% of evaluation).

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

• Enrolment Statistics (recent)
  
• Permalink: https://is.slu.cz/course/opf/summer2026/CVABPCMN