OPF:CVABPKPT Communicative and Persuasive T - Course Information

CVABPKPT Communicative and Persuasive Techniques

Extent and Intensity

0/2/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

PhDr. Hanne-Lore Bobáková, Ph.D. (seminar tutor)

Guaranteed by

PhDr. Hanne-Lore Bobáková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: Mgr. Klára Václavínková

Timetable of Seminar Groups

CVABPKPT/01: Mon 8:05–9:40 VD103, H. Bobáková
CVABPKPT/02: Mon 9:45–11:20 VD103, H. Bobáková

Prerequisites

FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P)
They are not specified.

Course Enrolment Limitations

The course is offered to students of any study field.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 45/50, only registered: 10/50

Course objectives

The aim of the course is to acquaint students with the theoretical foundations of communication in order to be able to recognize barriers in communication, to overcome communication problems and to be able to cope with problematic working situations. Attention is also paid to international business negotiations, its peculiarities, argumentative and persuasive techniques. At the same time the students will be acquainted with the basics of communication with the media and crisis management.

Learning outcomes

After completing the course, the student describes the principles of human communication and basic communication theories, applies active listening and recognizes communication noise in both everyday and professional communication, formulates effective questions and uses them in conducting conversations, identifies types of conflicts and applies appropriate strategies for their management, prepares and conducts business negotiations including their international specifics, uses negotiation principles and applies argumentation and persuasion techniques, demonstrates an understanding of the fundamentals of media communication and the principles of crisis media communication, and prepares and delivers a specific persuasive speech using both verbal and non-verbal means.

Syllabus

The structure:
1. Human communication principles
2. Communication theories
3. Attentive listening
4. Communication barriers
5. Technique of asking questions
6. Conflict management
7. Business negotiating and its preparation
8. Specifics of international business negotiating
9. Negotiating
10. Persuasive techniques
11. Communication with media
12. Crisis communication with media
13. Preparation of the persuasive speech

Literature

required literature
• VOŘÍŠEK, K. a J. VYSEKALOVÁ. Jak být přesvědčivý a neztratit se v davu. Praha: Grada Publishing, 2015. ISBN 978-80-247-5385-0. info
• KHELEROVÁ, V. Komunikační a obchodní dovednosti manažera. Praha: Grada Publishing, 2010. ISBN 978-80-247-3566-5. info
• DE VITO, J., A. Základy mezilidské komunikace. Praha: Grada Publishing, 2008. ISBN 80-7169-988-. info
• Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7. info

recommended literature
• PLAMÍNEK, J. Konflikty a vyjednávání. Praha: Grada Publishing, 2015. ISBN 978-80-247-4485-8. info
• BORG, J. Umění přesvědčivé komunikace. Praha: Grada Publishing, 2015. ISBN 978-80-247-4821-4. info
• FRITZSCHE, T. Jak přesvědčivě vyjednávat. Praha: Grada Publishing, 2015. ISBN 978-80-247-5726-1. info
• ZAMYKALOVÁ, M. Mezinárodní obchodní jednání. Praha: Professional Publishing, 2003. ISBN 80-86419-28-2. info

Teaching methods

discussions, problem-based learning, case studies, practice of specific communications

Assessment methods (in Czech)

účast na semináři, diskuse, samostatný projev

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

60% obligatory attendance, active involvement in seminars, oral presentation, final speech.

• Enrolment Statistics (recent)
  
• Permalink: https://is.slu.cz/course/opf/summer2026/CVABPKPT