MAR901 Marketing of Services

Obchodně podnikatelská fakulta v Karviné
zima 2008
Rozsah
2/0/0. 5 kr. Ukončení: zk.
Vyučující
Ing. Marta Wilczková (přednášející)
Garance
prof. Ing. František Němec, Ph.D.
Katedra podnikové ekonomiky a managementu – Obchodně podnikatelská fakulta v Karviné
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
his course is focused primarily on some specifics of CE marketing, presented mostly in form of case studies during the seminars. The main focus will be on marketing of services as the major factor of developing economies, The objective of this course will be to learn the specifics of service marketing and of its use in praxes.
Osnova
  • This course is focused primarily on some specifics of CE marketing, presented mostly in form of case studies during the seminars. The main focus will be on marketing of services as the major factor of developing economies. The objective of this course will be to learn the specifics of service marketing and of its use in praxes.
    1. Character and nature of services.
    2. Marketing concept in service sector.
    3. Information systems and marketing research.
    4. Strategic marketing planning.
    5. Service product.
    6. Pricing.
    7. Channels of distribution.
    8. People and services.
    9. Promotion and services.
    10. Processes and physical evidence in service sector.
Literatura
    povinná literatura
  • JANEČKOVÁ, L. Service Marketing. Doing Business in Central Europe. Karviná: SU OPF, 2002. info
  • PALMER, A. Principles of Services Marketing. McGraw-Hill, Maidenhead, 1998. info
  • Kotler, P. Marketing Management: Analysis Planning, Implementation and Control. Prentice-Hall, Englewood Cliffs, 1997. info
    doporučená literatura
  • SEIDL-HOHENVERLDERN. Mezinárodní právo veřejné. Praha: Codex, 1999. ISBN 80-85963-82-5. info
  • HORNER S., SWARBROOKE J. Marketing Tourism, Hospitality And Leisure In Europe. London: International Thompson Business Press, 1996. info
  • PEEL M. Customer Service - How To Achieve Total Customer Satisfaction. London: Kogan Page Limited, 1987. info
Informace učitele
Discussion, class-work, final test.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 1990, léto 1991, zima 1991, léto 1992, zima 1992, léto 1993, zima 1993, léto 1994, zima 1994, léto 1995, zima 1995, léto 1996, zima 1996, léto 1997, zima 1997, léto 1998, zima 1998, léto 1999, zima 1999, léto 2000, zima 2000, léto 2001, zima 2001, léto 2002, zima 2002, léto 2003, zima 2003, léto 2004, zima 2004, léto 2005, zima 2005, léto 2006, zima 2006, léto 2007, zima 2007, léto 2008, léto 2009.