KCJKPMC Media and Culture

Obchodně podnikatelská fakulta v Karviné
zima 2009
Rozsah
1/2/0. 3 kr. Ukončení: zk.
Vyučující
PhDr. Janusz Karpeta, Ph.D. (přednášející)
PhDr. Janusz Karpeta, Ph.D. (cvičící)
Garance
PhDr. Janusz Karpeta, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
1. To develop an understanding of different cultures, including popular culture, and their role in the development of mass media. 2. To encourage media literacy so that students will be more sensitive to media messages and the effects of media on individuals. 3. To understand the ways that advertising media both reflect and shape societal attitudes, values, and behaviors. 4. To become aware of critical approaches which can be applied to the understanding of media and culture and their application to commercialism.
Osnova
  • 1. Cultural Context
    2. Production Values
    3. Mythology & Culture
    4. Racism & Feminism
    5. Ethics
    6. Media & Modern Society
    7. Media & Politics
    8. Media & Economics
    9. Media and Violence
    10. Media & Children
    1. Cultural Context
    - an introduction of how cultural context is interrelated with media
    - general perspective of media relationships as they relate to politics, economics and culture in general
    2. Production Values
    - a look into the production aspects of media and how cultural features affect media production
    - how different cultural values influence media production
    3. Mythology & Culture
    - how myths affect the cultural aspects of media
    - description of literacy and culture as they relate to media
    4. Racism & Feminism
    - historical perspective of the rise of feminism in Western culture
    - description of racism and what this entails in the context of media and culture
    5. Ethics
    - brief study of ethics as it applies to media communication
    - issues and cases in media ethics
    6. Media & Modern Society
    - the role of media in modern society
    - how internet is fast becoming the new medium of communication in the 21st century
    7. Media & Politics
    - media and its effects on politics and vice versa
    - cultural variations of media as it applies to politics
    8. Media & Economics
    - media and international advertising
    - issues on culture and its influence on commercialism
    9. Media and Violence
    - the controversy of violence in media
    - current issues in film and television
    10. Media & Children
    - the influence of media in children´s television
    - the ethical prerogatives of children´s shows
Literatura
    povinná literatura
  • DOWNING, M. Questioning the Media. info
  • RYAN AND WENTWORTH,. Media and Society. The Production of Culture in the Mass media, 1999. info
    doporučená literatura
  • DAY, LOUIS A. Ethics in Media Communication. 2000. info
  • MASSEY, K. Media Literacy & Culture. 1999. info
  • PATTERSON, PHILIP & WILKINS, LEE C. Media Ethics: Issues and Cases. 1998. info
  • SEVERIN & TANKARD. Communication Theories. 1997. info
  • SILVERBLATT. Media Literacy: Keys to interpreting Media Messages. Art, 1995. info
  • LOWE, B. Media Mythologies. 1995. info
  • STEVENSON, R. Global Communication in the Twenty-First Century. 1994. info
Vyučovací jazyk
Angličtina
Informace učitele
1xpresentation, 1x written paper on the given topic, written exam
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2008, léto 2009, léto 2010.