OPF:MARPMASA Marketing of Services - Course Information
MARPMASA Marketing of Services
School of Business Administration in KarvinaWinter 2009
- Extent and Intensity
- 2/1/0. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Marta Wilczková (lecturer)
Ing. Marta Wilczková (seminar tutor) - Guaranteed by
- prof. Ing. František Němec, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Marketing and Management (programme OPF, B_EKOMAN)
- Course objectives
- The course introduces students with marketing application in field of services. The course involves a definition of the services and their specific characteristics, which are originate for spread marketing mix of services. It makes possible to understand a meaning and methods of the marketing research in services, the formalization of marketing strategic plan and exploitation of marketing mix particular tools for perfection of process provision of services.
- Syllabus
- 1. What services are
2. The marketing access to the services
3. Strategic marketing planning
4. Marketing research in services
5. Service product
6. Pricing
7. Channels of distribution in services
8. Communication mix
9. People in services
10. Physical evidence
11. Processes
12. Quality management in services
13. Practical experience with new marketing trends in services
- 1. What services are
- Literature
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Enrolment Statistics (Winter 2009, recent)
- Permalink: https://is.slu.cz/course/opf/winter2009/MARPMASA