CVABPAMT Media Training

Obchodně podnikatelská fakulta v Karviné
zima 2016
Rozsah
0/2/0. 4 kr. Ukončení: z.
Vyučující
PhDr. Janusz Karpeta, Ph.D. (cvičící)
Garance
PhDr. Janusz Karpeta, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: PhDr. Janusz Karpeta, Ph.D.
Předpoklady
The course can be enrolled independently on other courses.
K absolvování předmětu nejsou vyžadovány žádné podmínky a předmět může být zapsán nezávisle na jiných předmětech.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
The aim of this course is to familiarize students with the principles of effective communication with the media. By means of training the aim is to develop communication skills and improve the communication profile in public appearances in the media. Cílem předmětu je seznámit posluchače se zásadami efektivní komunikace s médii. Pomocí tréninku rozvinout vlastní komunikační dovednosti posluchačů a pomoci tak zlepšit jejich komunikační profil při veřejných vystoupeních v médiích.
Osnova
  • 1. Introduction into communication with the media
    2. Media in the Czech Republic
    3. Application of modern technologies in communication with the media
    4. Principles of communication with the media
    5. Principles of a presentation in the media
    6. Language instruments suitable for communication with the media
    7. TV appearance - training for communicating different formats
    8. Radio appearance - training for communicating different formats
    9. Press conference, interview, discussion, training in for communicating different formats
    10. Crisis communication. Training in responding to unpleasant questions as a communication skill
    11. Public appearances - training of the selected public appearances in the media
    12. Analysis of the selected presentations in the media
    13. Implementation and evaluation of one´s own presentations in the media and getting feedback
    1. Introduction into communication with the media
    Theory of communication with the media. The definition of communication, media, elements of communication. Specifics of communication with the media.
    2. Media in the Czech Republic
    The definition of media in the Czech Republic. The classification of the media in the Czech Republic. Development, present and future trends of the media in the Czech Republic.
    3. Application of modern technologies in communication with the media
    The characteristics of modern technologies and techniques used in communicating with the media. Their specifics and characterization.
    4. Principles of communication with the media
    The basics of communication, specifics of communication with the media.
    5. Principles of a presentation in the media
    Principles of a presentation. Creating presentations, training and practicing the preparation of the presentation in the media. Tips and advice for the rendition of professional presentations and its visualization.
    6. Language instruments suitable for communication with the media
    The selection of language instruments for communicating with the media. The selection of the appropriate vocabulary, using correct syntax, and other persuasive argumentation and language elements.
    7. TV appearance - training for communicating different formats
    Preparing for a TV show. Tips and advice for managing a TV show in terms of the content, communication and technical aspects.
    8. Radio appearance - training for communicating different formats
    The preparation for performances on the radio. Tips and advice for managing the radio performance in terms of content, communication and technical aspects.
    9. Press conference, interview, discussion - training for communicating different formats
    Preparing for performances at the press conference, interview or discussion. Tips and advice for managing press conferences, interview or discussion in terms of the of content, communication and technical aspects.
    10. Crisis communication. Training in responding to unpleasant questions as a communication skill
    Basic strategies, tactics and tricks. Preparing for coping with uncomfortable questions and tips and advice on how to work with them.
    11. Public appearances - training of the selected public appearances in the media
    The preparation for public performances. Tips and advice for managing public performances in terms of the content, communication and technical aspects.
    12. Analysis of the selected presentations in the media
    The practical analysis of existing presentations in the media. Discussion and preparation for one's own presentation.
    13. Implementation and evaluation of one's own presentations in the media and getting feedback
    Training one's own appearances in the media. The analysis and evaluation of individual performances. Recommendations for future appearances in the media.
Literatura
    povinná literatura
  • Walker, T.J. Media training A-Z. New York, 2006. ISBN 1932642366. info
  • Stewart, S. Media Training 101: A Guide to Meeting the Press. New Jersey, 2004. ISBN 0-471-27155-1. info
    doporučená literatura
  • Bednařík, P. Jirák, J. Köpplová, B. Dějiny českých médií. Praha, 2011. ISBN 978-80-247-3028-8. info
  • Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7. info
  • Reifová, I. a kolektiv. Slovník mediální komunikace. Praha, 2004. ISBN 80-7178-926-7. info
Výukové metody
Seminární výuka
Metody hodnocení
Zápočet
Vyučovací jazyk
Angličtina
Informace učitele
2x training presentations, credit test, active attendance of 60% in the course.
2x tréninkové vystoupení, zápočet 60% aktivní účast na seminářích.
AktivityNáročnost [h]
Ostatní studijní zátěž64
Seminář26
Zápočet30
Celkem120
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2014, léto 2015, zima 2015, léto 2016, léto 2017, zima 2017, léto 2018, zima 2018, léto 2019.