MACHKOVÁ, H., KRÁL, P., LHOTÁKOVÁ, M. International marketing: theory, practices and new trends. VŠE Praha Oeconomica., 2010. ISBN 978-80-245-1643-1.
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Basic information
Original name International marketing: theory, practices and new trends.
Authors MACHKOVÁ, H., KRÁL, P., LHOTÁKOVÁ, M.
Edition VŠE Praha Oeconomica. 2010.
Other information
ISBN 978-80-245-1643-1
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31. 1. 2019 10:25.
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