Integrated Marketing Communications: A Primer.

Podrobný výpis o publikaci

2004

KITCHEN, P. J. a P. de PELSMACKER

KITCHEN, P. J. a P. de PELSMACKER

2004

9780203502860

Změněno: 31. 1. 2019 10:25, RNDr. Jan Géryk, Ph.D.

KITCHEN, P. J. a P. de PELSMACKER. Integrated Marketing Communications: A Primer. 2004. ISBN 9780203502860.

KITCHEN, P. J. a P. de PELSMACKER. \textit{Integrated Marketing Communications: A Primer.}. 2004. ISBN~9780203502860.