Integrated Marketing Communications: A Primer.
KITCHEN, P. J. a P. de PELSMACKER. Integrated Marketing Communications: A Primer. 2004. ISBN 9780203502860. |
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Basic information | |
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Original name | Integrated Marketing Communications: A Primer. |
Authors | KITCHEN, P. J. a P. de PELSMACKER. |
Edition | 2004. |
Other information | |
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ISBN | 9780203502860 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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