Integrated Marketing Communications: A Primer.
| KITCHEN, P. J. a P. de PELSMACKER. Integrated Marketing Communications: A Primer. 2004. ISBN 9780203502860. |
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| Basic information | |
|---|---|
| Original name | Integrated Marketing Communications: A Primer. |
| Authors | KITCHEN, P. J. a P. de PELSMACKER. |
| Edition | 2004. |
| Other information | |
|---|---|
| ISBN | 9780203502860 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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