Advertising & Promotion. An Integrated Marketing Communications
Approach. 2nd ed.

Přeskočit na horní lištu Přeskočit na hlavičku Přeskočit na obsah Přeskočit na patičku

Publikace Přehled o publikaci

Přehled o publikaci

2010

Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.

HACKLEY, CH.

Základní údaje

Originální název

Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.

Autoři

HACKLEY, CH.

Vydání

London: Sage Publications Ltd. 2010

Další údaje

ISBN

978-1-84920-145-2

Změněno: 31. 1. 2019 10:25, RNDr. Jan Géryk, Ph.D.

HACKLEY, CH. Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed. London: Sage Publications Ltd., 2010. ISBN 978-1-84920-145-2.

@article{,
   author = {HACKLEY, CH.},
   address = {London: Sage Publications Ltd.},
   location = {London: Sage Publications Ltd.},
   isbn = {978-1-84920-145-2},
   title = {Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.},
   year = {2010}
}

TY  - JOUR
AU  - HACKLEY, CH.
PY  - 2010
TI  - Advertising & Promotion. An Integrated Marketing Communications Approach. 2nd ed.
CY  - London: Sage Publications Ltd.
SN  - 9781849201452
ER  -

HACKLEY, CH. \textit{Advertising \&{} Promotion. An Integrated Marketing Communications Approach. 2nd ed.}. London: Sage Publications Ltd., 2010. ISBN~978-1-84920-145-2.