Principles of Integrated Marketing Communications

Podrobný výpis o publikaci

2014

ANG, L.

ANG, L.

Melbourne: Cambridge University Press, 2014

978-1-107-64918-7

Změněno: 31. 1. 2019 10:25, RNDr. Jan Géryk, Ph.D.

ANG, L. Principles of Integrated Marketing Communications. Melbourne: Cambridge University Press, 2014. ISBN 978-1-107-64918-7.

ANG, L. \textit{Principles of Integrated Marketing Communications}. Melbourne: Cambridge University Press, 2014. ISBN~978-1-107-64918-7.