ANG, L. Principles of Integrated Marketing Communications. Melbourne: Cambridge University Press, 2014. ISBN 978-1-107-64918-7.
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Basic information
Original name Principles of Integrated Marketing Communications
Authors ANG, L.
Edition Melbourne: Cambridge University Press, 2014.
Other information
ISBN 978-1-107-64918-7
Changed by Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25.
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