Integrated Marketing Communication: Creative Strategy from Idea to Implementation
| BLAKEMAN, R. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. London: Rowman & Littlefield, 2014. ISBN 978-1-4422-2121-5. |
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| Basic information | |
|---|---|
| Original name | Integrated Marketing Communication: Creative Strategy from Idea to Implementation |
| Authors | BLAKEMAN, R. |
| Edition | London: Rowman & Littlefield, 2014. |
| Other information | |
|---|---|
| ISBN | 978-1-4422-2121-5 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31. 1. 2019 10:25. |
PrintDisplayed: 27. 9. 2023 18:01