Service management and marketing: customer management in
service competition

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2007

Service management and marketing: customer management in service competition

GRÖNROOS, CH.

Basic information

Original name

Service management and marketing: customer management in service competition

Authors

GRÖNROOS, CH.

Edition

Chichester: John Wiley & Sons, 2007

Other information

ISBN

978-0-470-02862-9

Změněno: 10/7/2019 18:25, RNDr. Jan Géryk, Ph.D.

GRÖNROOS, CH. Service management and marketing: customer management in service competition. Chichester: John Wiley & Sons, 2007. ISBN 978-0-470-02862-9.

GRÖNROOS, CH. \textit{Service management and marketing: customer management in service competition}. Chichester: John Wiley \&{} Sons, 2007. ISBN~978-0-470-02862-9.