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@article{31522,
author = {Bauerová, Radka},
article_number = {3},
doi = {http://dx.doi.org/10.18267/j.cebr.216},
keywords = {grocery retailing; online grocery shopping; new technologies; technology acceptance; customer behaviour},
language = {eng},
issn = {1805-4854},
journal = {Central European Business Review},
title = {Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing},
url = {https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf},
volume = {roč. 8},
year = {2019}
}
TY - JOUR
ID - 31522
AU - Bauerová, Radka
PY - 2019
TI - Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing
JF - Central European Business Review
VL - roč. 8
IS - 3
SP - 18-34
EP - 18-34
SN - 18054854
KW - grocery retailing
KW - online grocery shopping
KW - new technologies
KW - technology acceptance
KW - customer behaviour
UR - https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf
L2 - https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf
N2 - The results indicate that online grocery shopping acceptance positively influences the perception of new technologies from the perspective of all generations of customers. An interesting finding is that if traditional retailers entered the online market, 67% of online grocery shoppers would change retailers. This paper brings a new perspective on online and offline generations of customers and states that online grocery shopping acceptance is a predictor of positive perception of other technologies in retailing. Managers should take steps to increase the acceptance of technologies in stores, which will facilitate the business processes in the store and optimize the use of the workforce. This paper also demonstrates an opportunity for traditional retailers to enter the online marketplace.
ER -
BAUEROVÁ, Radka. Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing. Online. \textit{Central European Business Review}. 2019, roč. 8, č.~3, s.~18-34. ISSN~1805-4854. Dostupné z: https://dx.doi.org/10.18267/j.cebr.216. [citováno 2024-04-24]
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