HALAŠKA, Michal a Roman ŠPERKA. Messaged Multi-agent System as a Tool for Strengthening Innovative Capabilities of Business Models. In Howlett R.J.,Jain L.C.,Sperka R.,Jezic G.,Kusek M.,Chen-Burger Y.-H.J.,Jain L.C.,Jain L.C.,Jain L.C. Smart Innovation, Systems and Technologies. Heidenberg: Springer Science and Business Media Deutschland GmbH, 2019, s. 355-365. ISSN 2190-3018. Dostupné z: https://dx.doi.org/10.1007/978-981-13-8679-4_29.
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Základní údaje
Originální název Messaged Multi-agent System as a Tool for Strengthening Innovative Capabilities of Business Models
Autoři HALAŠKA, Michal (203 Česká republika, domácí) a Roman ŠPERKA (703 Slovensko, garant, domácí).
Vydání Heidenberg, Smart Innovation, Systems and Technologies, od s. 355-365, 11 s. 2019.
Nakladatel Springer Science and Business Media Deutschland GmbH
Další údaje
Originální jazyk angličtina
Typ výsledku Stať ve sborníku
Obor 50204 Business and management
Stát vydavatele Německo
Utajení není předmětem státního či obchodního tajemství
Forma vydání tištěná verze "print"
WWW URL
Kód RIV RIV/47813059:19520/19:A0000022
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
ISSN 2190-3018
Doi http://dx.doi.org/10.1007/978-981-13-8679-4_29
UT WoS 000495356000029
Klíčová slova anglicky Business model; Business process management; Process mining; Simulation
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnil: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Změněno: 8. 1. 2020 19:54.
Anotace
Business models raised on popularity in recent years among both researchers and practitioners. However, operational research in the area of business modelling is limited, especially regarding business processes. Greater focus is nowadays put on strategic layer and other perspectives of business models. Thus, the aim of the paper is to implement business model in the form of messaged multi-agent system at the operational layer with process perspective as building block of the model. This approach strengthens the innovative capabilities of business models. In our paper, first, correspondent literature review is presented. The focus is given on investigation of relations of business models and business process management discipline. Process perspective is emphasized because it is naturally capable of integration of other perspectives, e.g. dynamic perspective, revenue model, business logic, resource-based view, etc. Second, it is shown, how can messaged multi-agent system be used as a supporting tool incorporating business model dynamics through innovation, while integrating different business model perspectives. As a result, messaged multi-agent system is introduced. It represents unique implementation of a business model reflecting on a trading company, where interactions between process participants are mediated through messages. The presented results involve comparison of two business models’ implementations, where the redesigned business model incorporates changes in pricing of the product and marketing campaigning. Process mining method and statistics are used to comment on the outcomes. Process mining plays a crucial role as it is used for validation of business logic, discovery of business process model and comparative analysis of both business models.
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