The Impact of Redesign in Business Logic in Retail Business
Models

D 2019

The Impact of Redesign in Business Logic in Retail Business Models

HALAŠKA, Michal a Roman ŠPERKA

Základní údaje

Originální název

The Impact of Redesign in Business Logic in Retail Business Models

Autoři

HALAŠKA, Michal (203 Česká republika, domácí) a Roman ŠPERKA (703 Slovensko, garant, domácí)

Vydání

Karvina, Proc. International conference on Decision making for Small and Medium-Sized Enterprises, od s. 110-119, 10 s. 2019

Nakladatel

Silesian University in Opava, School of Business Administration in Karvina

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

URL

Kód RIV

RIV/47813059:19520/19:A0000023

Organizační jednotka

Obchodně podnikatelská fakulta v Karviné

ISBN

978-80-7510-339-0

UT WoS

000519107000014

Klíčová slova anglicky

agent-based modelling; business model; business processes; modelling

Změněno: 7. 5. 2020 14:14, Miroslava Snopková

Anotace

V originále

The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model.

Citovat

HALAŠKA, Michal a Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, s. 110-119. ISBN 978-80-7510-339-0.

@inproceedings{31566,
   author = {Halaška, Michal and Šperka, Roman},
   address = {Karvina},
   booktitle = {Proc. International conference on Decision making for Small and Medium-Sized Enterprises},
   editor = {Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák},
   keywords = {agent-based modelling; business model; business processes; modelling},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Karvina},
   isbn = {978-80-7510-339-0},
   pages = {110-119},
   publisher = {Silesian University in Opava, School of Business Administration in Karvina},
   title = {The Impact of Redesign in Business Logic in Retail Business Models},
   url = {http://demsme2019.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf},
   year = {2019}
}

TY  - JOUR
ID  - 31566
AU  - Halaška, Michal - Šperka, Roman
PY  - 2019
TI  - The Impact of Redesign in Business Logic in Retail Business Models
PB  - Silesian University in Opava, School of Business Administration in Karvina
CY  - Karvina
SN  - 9788075103390
KW  - agent-based modelling
KW  - business model
KW  - business processes
KW  - modelling
UR  - http://demsme2019.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf
N2  - The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model.
ER  -

HALAŠKA, Michal a Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. \textit{Proc. International conference on Decision making for Small and Medium-Sized Enterprises}. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, s.~110-119. ISBN~978-80-7510-339-0.

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