KOSTKOVÁ, Miroslava a Pavlína PELLEŠOVÁ. DEVELOPMENT OF TOURIST TRENDS IN THE MORAVIAN-SILESIAN REGION ACCORDING TO CUSTOMER'S PREFERENCES. In ETAP 2017 Economic Theory and Practice. Banská Bystrica: Banská bystrica UMB, 2018. s. 486-494, 10 s. ISBN 978-80-557-1424-0.
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Základní údaje
Originální název DEVELOPMENT OF TOURIST TRENDS IN THE MORAVIAN-SILESIAN REGION ACCORDING TO CUSTOMER'S PREFERENCES
Autoři KOSTKOVÁ, Miroslava (203 Česká republika, domácí) a Pavlína PELLEŠOVÁ (203 Česká republika, domácí).
Vydání Banská Bystrica, ETAP 2017 Economic Theory and Practice, od s. 486-494, 10 s. 2018.
Nakladatel Banská bystrica UMB
Další údaje
Originální jazyk angličtina
Typ výsledku Stať ve sborníku
Obor 50204 Business and management
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
Kód RIV RIV/47813059:19520/18:00010872
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
ISBN 978-80-557-1424-0
Klíčová slova anglicky Development; tourism; trends in tourism; the destination tourist attractivity
Změnil Změnil: RNDr. Daniel Jakubík, učo 139797. Změněno: 21. 11. 2019 15:04.
Anotace
Current trends in tourism in the Czech Republic are under the strong influence of customer demand for innovation, extent and quality of supply and this stimulates the development of new specific products and forms of tourism. The article deals with the study of trends in tourism in the Moravian-Silesian Region in order to determine the basic parameters of trends in the demand for catering and accommodation services and travel agencies, based on the survey of perception and requirements of the customers - tourists. A survey aimed at gaining information on the attitude of customers to the issue under examination took place during the summer and autumn of 2017 within the project of Institutional Support called Trends in Tourism in the Moravian-Silesian Region. The method of written questioning, methods of analysis and synthesis, method of generalization and deduction of further development were used. The criteria for the assessment of customer preferences were based on the description of trends according to the Tourism Management Strategy in the Moravian-Silesian Region 2015 and other published information. The result is the prediction and formulation of development trends, with an emphasis on new trends, which will serve the entrepreneurs in the region as a recommendation for the direction of new product development.
VytisknoutZobrazeno: 6. 12. 2022 00:44