D 2018

Strategic Management Tools in The Small and Medium Sized Enterprises: A Long-Term View

ŠEBESTOVÁ, Jarmila

Basic information

Original name

Strategic Management Tools in The Small and Medium Sized Enterprises: A Long-Term View

Authors

ŠEBESTOVÁ, Jarmila (203 Czech Republic, guarantor, belonging to the institution)

Edition

Olomouc, International Day of Science 2018 - Economics, Management, Innovation. Proceedings of the International Scientific Conference, p. 167-173, 7 pp. 2018

Publisher

Moravian University College Olomouc

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

RIV identification code

RIV/47813059:19520/18:00011045

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7455-069-0

Keywords in English

Motivation to start-up; SME; Strategic management; strategic plan
Změněno: 21/11/2019 15:04, RNDr. Daniel Jakubík

Abstract

V originále

Extensive global research has shown that strategic management tools play significant role in successful business and its adaptive behaviour, not only in SME sector. Data from several studies suggest that the behaviour is dependent on national environment only. There is little published data on that problem on regional level. The purpose of this paper is to review recent research in the area of strategic management in SMEs and classify recent trends in that area. A case study of the Moravian-Silesian Region was used to explore differences in results in genera. This case study confirmed significant relationship between start-up motivation and strategic management tools use in SMEs. A low-cost tool like SWOT or brainstorming were significant for small business, while time and resource consuming tools (TQM, EVA) were significant for medium sized companies.