PELLEŠOVÁ, Pavlína. Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences. In 18th International Scientific Conference, Proceedings. Žilina: University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics. s. 791-798. ISBN 978-80-8154-249-7. 2018.
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Základní údaje
Originální název Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Název česky Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Název anglicky Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
Autoři PELLEŠOVÁ, Pavlína (203 Česká republika, garant, domácí).
Vydání Žilina, 18th International Scientific Conference, Proceedings, od s. 791-798, 8 s. 2018.
Nakladatel University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics
Další údaje
Originální jazyk čeština
Typ výsledku Stať ve sborníku
Obor 50204 Business and management
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
Kód RIV RIV/47813059:19520/18:00011130
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
ISBN 978-80-8154-249-7
Klíčová slova anglicky globalization; tourism market; trends of tourism; megatrends.
Změnil Změnil: RNDr. Daniel Jakubík, učo 139797. Změněno: 21. 11. 2019 15:04.
Anotace
Globalization is a phenomenon influencing the field of tourism, offer end demand in this field. Globalization represents one of twelve megatrends which effect tourism market elements. The article deals with development of trends in the international travel characterized according to individual authors. It mentions twelve megatrends: Mutual conditioning of globalization and localization, strengthening polarization of preferences by tourist oriented on comfort and adventure, downsizing the world for travel, informational and communicational technology, the so called fast track travel, increasing predominance of buyers, destination as a fashion accessory, creating product and marketing. This is followed by the analysis of impact of globalization on demand trends in international travel. The demand is made by customers who extremely emphasize quality, original experiences, non-traditional experiences, high comfort, and safety. Interest in cultural and sports activities, wellness or health improvement stays is sharply increasing too. Globalization influences regions therefore the article also focuses on the trends connected to globalization in The Moravian-Silesian Region (MSR). Current trends in tourism for this region are stated in The Strategy of Directing Tourism in the MSR, in the complete version of 2015. The research from 2017-2018 was targeted on services of travel agencies. The research showed that three fifths of customers use the Internet whereas one fifth uses the sale portals. Most customers focused on active and adventurous trips; the younger ones searched for extreme experience, discovered unique places; travellers very often looked for gastronomically oriented tourism.
Anotace anglicky
Globalization is a phenomenon influencing the field of tourism, offer end demand in this field. Globalization represents one of twelve megatrends which effect tourism market elements. The article deals with development of trends in the international travel characterized according to individual authors. It mentions twelve megatrends: Mutual conditioning of globalization and localization, strengthening polarization of preferences by tourist oriented on comfort and adventure, downsizing the world for travel, informational and communicational technology, the so called fast track travel, increasing predominance of buyers, destination as a fashion accessory, creating product and marketing. This is followed by the analysis of impact of globalization on demand trends in international travel. The demand is made by customers who extremely emphasize quality, original experiences, non-traditional experiences, high comfort, and safety. Interest in cultural and sports activities, wellness or health improvement stays is sharply increasing too. Globalization influences regions therefore the article also focuses on the trends connected to globalization in The Moravian-Silesian Region (MSR). Current trends in tourism for this region are stated in The Strategy of Directing Tourism in the MSR, in the complete version of 2015. The research from 2017-2018 was targeted on services of travel agencies. The research showed that three fifths of customers use the Internet whereas one fifth uses the sale portals. Most customers focused on active and adventurous trips; the younger ones searched for extreme experience, discovered unique places; travellers very often looked for gastronomically oriented tourism.
VytisknoutZobrazeno: 20. 4. 2024 13:14