Další formáty:
BibTeX
LaTeX
RIS
@inproceedings{32024, author = {Janáková, Milena}, address = {Neuveden}, booktitle = {E-learning and Smart Learning Environment for the Preparation of New Generation Specialists}, keywords = {E-Learning; CRM; key competencies; marketing}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Neuveden}, isbn = {"Neuveden"}, pages = {639-654}, publisher = {Neuveden}, title = {Contemporary IT Solutions with CRM Key Competencies for Marketing}, year = {2018} }
TY - JOUR ID - 32024 AU - Janáková, Milena PY - 2018 TI - Contemporary IT Solutions with CRM Key Competencies for Marketing PB - Neuveden CY - Neuveden SN - "Neuveden" KW - E-Learning KW - CRM KW - key competencies KW - marketing N2 - This paper focuses on contemporary IT solutions for better knowledge in Customer Relationship Management (CRM) systems for marketing with regard to e-learning capabilities. Quality skills are focused on contact management, customer reports, document storage, emails, and social media integration. Effective acceptance of these skills requires the training of students in optimal CRM systems. The analysis made shows the diversity in the integration of marketing options; therefore, education has to train needed skills in more (two or three) CRM systems such as vtiger CRM, Zoho CRM, Marketing 360 or eWay-CRM. ER -
JANÁKOVÁ, Milena. Contemporary IT Solutions with CRM Key Competencies for Marketing. In \textit{E-learning and Smart Learning Environment for the Preparation of New Generation Specialists}. Neuveden: Neuveden, 2018, s.~639-654. ISBN~''Neuveden''.
|